As the 2018 ski season kicks off this weekend, Fox FM has announced it has renewed its partnership with Victorian ski resort Mt Buller for another three years.
Fox FM will be streamed live across the ski area, alongside the station’s on-air personalities broadcasting live on location across the season.
The return of the famous ‘Fox Chairlift’ and the live ‘Fox Cam’ on the Shakey Knees ski run will also transport skiers and boarders up one of Mt Buller’s most popular runs, complemented by branding in maps, brochures, websites, daily ski reports, and videos and joint promotions right across the season.
SCA Melbourne’s general manager, Dave Cameron, said: “Mt Buller is Melbourne’s favourite weekend winter wonderland. SCA Melbourne is excited to extend our exclusive partnership with the mountain for another three years.
“Our listeners will continue to see and hear their favourite station The Fox all over the mountain all winter long, with The Fox Chairlift returning to take our listeners sky high.”
Laurie Blampied, general manager of Buller Ski Lifts, said: “Buller Ski Lifts looks forward to three more years of fun on the slopes and over the airwaves with Fox.
“It’s a true partnership with plenty of shared values. By working together, we mix good times with great music and make winter a whole lot more fun.
“The Fox crew are part of the family up here on Mt Buller and it’s the soundtrack to the winter on the slopes.
“This partnership is a great way for us to share the mountain vibe, with listeners in Melbourne through snow reports and presenters capturing the fun on the slopes live on air.”
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.
A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021. Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]
Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.
APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]