Four Seasons Condoms have launched a new video campaign with ‘Condoms for Africa’, a short documentary set in Uganda.
Since 2005, Four Seasons Condoms have been donating condoms to disadvantaged communities in Africa, with the help of generous Australians. In March this year the team at Four Seasons Condoms set off for the beautiful country of Uganda on their next ‘Condoms for Africa’ mission.
In Uganda, an estimated 1.4 million people, including 190,000 children, are living with HIV. One of the contributing factors is the severe shortage of condoms in Uganda, especially in larger sizes.
The objective of this social video campaign is to raise awareness of this issue in Uganda specifically and let people know how they can donate condoms for free with every pack of Four Seasons Condoms purchased.
Through this initiative, Four Seasons Condoms donated 150,000 larger sized condoms to fight against HIV/AIDS in Uganda and the response was amazing.
Emotive were appointed as Four Seasons Condoms’ content marketing partner in February 2015 when they delivered their first social video campaign for the year called #AreYouComing. As part of this ongoing partnership, Emotive have delivered the strategy and amplification plan for ‘Condoms for Africa’. This unique social video content piece will be amplified through the use of influencers, social media and radio across ARN’s KIIS network.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]