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B&T > Advertising > Four Seasons Condoms Launches Important Social Video Campaign
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Four Seasons Condoms Launches Important Social Video Campaign

Staff Writers
Published on: 24th June 2015 at 10:02 AM
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Four Seasons Condoms have launched a new video campaign with ‘Condoms for Africa’, a short documentary set in Uganda.

Since 2005, Four Seasons Condoms have been donating condoms to disadvantaged communities in Africa, with the help of generous Australians. In March this year the team at Four Seasons Condoms set off for the beautiful country of Uganda on their next ‘Condoms for Africa’ mission.

In Uganda, an estimated 1.4 million people, including 190,000 children, are living with HIV. One of the contributing factors is the severe shortage of condoms in Uganda, especially in larger sizes.

The objective of this social video campaign is to raise awareness of this issue in Uganda specifically and let people know how they can donate condoms for free with every pack of Four Seasons Condoms purchased.

Through this initiative, Four Seasons Condoms donated 150,000 larger sized condoms to fight against HIV/AIDS in Uganda and the response was amazing.

Emotive were appointed as Four Seasons Condoms’ content marketing partner in February 2015 when they delivered their first social video campaign for the year called #AreYouComing.  As part of this ongoing partnership, Emotive have delivered the strategy and amplification plan for ‘Condoms for Africa’. This unique social video content piece will be amplified through the use of influencers, social media and radio across ARN’s KIIS network.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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