Four Pillars Gin Launches Fresh Summer Campaign

Four Pillars Gin Launches Fresh Summer Campaign
B&T Magazine
Edited by B&T Magazine

Four Pillars Gin has this week launched its summer campaign, Summer is Four Pillars, releasing a series of content that celebrates the simplicity of summer drinking and classic gin drinks.

Made up of five creatives, the content heroes Four Pillars’ core range of gins: Rare Dry Gin, Bloody Shiraz Gin, Spiced Negroni Gin, Navy Strength Gin and the newly-released Olive Leaf Gin.

Each of the creatives visually reflect one of the five gins, utilising their signature colour. Together, they look and sound like summer.

“It’s been a big year of highs and lows and this campaign is all about keeping it simple, kicking back and enjoying a G&T in the sun. Summer, much like drinking gin, should be pretty uncomplicated,” Four Pillars head of marketing, events and activations Jemma Blanch said in a statement.

“We wanted the campaign to capture the heat of an Australian summer; the kind of heat that calls for a generous gin and tonic with lots of ice and a slice of orange.”

Created in partnership with long-term agency partner Interweave Group, the series consists of 30 second and six second videos and static images that will run across Facebook, Instagram and YouTube until the end of January.


View this post on Instagram


A post shared by Four Pillars Gin (@fourpillarsgin)

Street posters will also form part of the campaign and run in Melbourne and Sydney CBDs.

The summer campaign will extend into Four Pillars’ homes in Healesville and Surry Hills with tastings, masterclasses and food trucks running summer-long at the Distillery in Healesville and masterclasses and cocktail events running at the Laboratory in Sydney.

Summer tote bags will be gifted with every purchase at the Distillery, Laboratory and online through the Four Pillars website.

Beyond its homes, Four Pillars has a number of activations running across the summer months with venue partners including QT hotels nationwide and The Arbory Afloat in Melbourne, as well as at events across the country including Sydney Festival, St Ali Festival and Bondi’s Flickrfest.

The summer campaign caps off a memorable year for Four Pillars which opened its Sydney home, the Four Pillars Laboratory, mid-COVID in June, and which, for the second consecutive year, was awarded International Gin Producer of the Year at the International Wine & Spirits Competition in November.

Credits for the campaign are as follows:

Client – Four Pillars Gin

Creative direction – Interweave Group

Art direction – Interweave Group

Video production – Tooth and Claw

Photography – Tomas Frimil

Stylist – Marsha Golemac


Please login with linkedin to comment

Four Pillars Gin

Latest News

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.