Four Ads For New York Bank Chase Will Give You All The Feels

Four Ads For New York Bank Chase Will Give You All The Feels
SHARE
THIS



A new campaign from New York-based bank Chase features four different moments throughout a lifetime where its customers might need financial advice- a dad planning for his daughter’s future, a single mum getting ready for a first date, an older couple looking to prepare for retirement and a love story.

“Our customers come to us for advice at pivotal life moments—retirement, saving for college, dealing with a change in life circumstances. We wanted to tell our customers’ stories around these moments,” Donna Vieira, CMO for Chase consumer banking, said in a statement.

Our favourite is the fairy dadmother:

CREDITS
Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Don Shelford
Associate Creative Director: Jonathan McMahon
Associate Creative Director: Lisa Fedyszyn
Senior Copywriter: Oriel DavisLyons
Senior Copywriter: Thom Glover
Copywriter: Mo Said
Senior Art Director: Eoin McLaughlin
Art Director: Beth O’Brien
Art Director: Camilo De Galofre
Group Design Director: Annette Berry
Chief Creation Officer: SallyAnn Dale
Head of Broadcast Production: Ben Davies
Executive Broadcast Producer: Bryan Litman
Broadcast Producer: Perry Kornblum
Associate Broadcast Producer: Archie Page
Associate Broadcast Producer: Jackie Omanoff
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Colm Murphy
Senior Strategist: Ned Sonnenschein
Head of Communications Strategy: Colleen Leddy
Senior Communications Strategist: Sally Yoon
Communications Strategist: Eric Chow
Group Account Director: Agnes Fischer
Account Director: Chris Einhauser
Account Manager: Valeria Sosa
Associate Account Manager: Annie Vlosich
Senior Project Manager: Charlie Fisher

Client: Chase Consumer Bank
CMO, Consumer Bank: Donna Viera
Chief Brand Officer: Susan Canavari
Executive Director, Brand and Advertising: Jeff Pilarcik
Head of Chase Wealth Management Marketing: Dipti Kachru
VP, Brand and Advertising: Catherine Rose

Production Company: Reset
Directors: Adam Hashemi (“PJ”), Johnny Green (“Invest in Love”), Kathryn Bigelow (“Back in the Game”), Reynald Gresset (“Fairy Dadmother”)
DOP: Darren Lew
Executive Producers: Jen Beitler, Jeff McDougall
Producers: Ayelet Weinerman “(Fairy Dadmother,” “PJ,” “Back in the Game”), Laura Miller (“Invest in Love”)

Editorial: Rock Paper Scissors
Editor: MikkelEgNielsen
Assistant Editor: Alex H Liu
Executive Producer: Eve Kornblum
Producer: Charlyn Derrick
Post Production: The Mill
Executive Producer: Sean Costelloe
Producer: Andrew Hamill
Color: Fergus McCall

Music
“PJ”: Boombastic, Shaggy
“Invest in Love”: We Belong Together, Today Kid
“Back in the Game”: Forces of Attraction, Johann Johannsson
“Fairy Dad”: What A Man, Linda Lyndell

Sound: Sonic Union
Mixer: David Papa

Please login with linkedin to comment

Chase streaming services

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]