A new campaign from New York-based bank Chase features four different moments throughout a lifetime where its customers might need financial advice- a dad planning for his daughter’s future, a single mum getting ready for a first date, an older couple looking to prepare for retirement and a love story.
“Our customers come to us for advice at pivotal life moments—retirement, saving for college, dealing with a change in life circumstances. We wanted to tell our customers’ stories around these moments,” Donna Vieira, CMO for Chase consumer banking, said in a statement.
Our favourite is the fairy dadmother:
https://youtu.be/YXF03slRxfY
https://youtu.be/4qtjyJuCIrM
https://youtu.be/VRtMZ3YTYTM
https://youtu.be/C9ppm8LmExM
CREDITS
Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Don Shelford
Associate Creative Director: Jonathan McMahon
Associate Creative Director: Lisa Fedyszyn
Senior Copywriter: Oriel DavisLyons
Senior Copywriter: Thom Glover
Copywriter: Mo Said
Senior Art Director: Eoin McLaughlin
Art Director: Beth O’Brien
Art Director: Camilo De Galofre
Group Design Director: Annette Berry
Chief Creation Officer: SallyAnn Dale
Head of Broadcast Production: Ben Davies
Executive Broadcast Producer: Bryan Litman
Broadcast Producer: Perry Kornblum
Associate Broadcast Producer: Archie Page
Associate Broadcast Producer: Jackie Omanoff
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Colm Murphy
Senior Strategist: Ned Sonnenschein
Head of Communications Strategy: Colleen Leddy
Senior Communications Strategist: Sally Yoon
Communications Strategist: Eric Chow
Group Account Director: Agnes Fischer
Account Director: Chris Einhauser
Account Manager: Valeria Sosa
Associate Account Manager: Annie Vlosich
Senior Project Manager: Charlie Fisher
Client: Chase Consumer Bank
CMO, Consumer Bank: Donna Viera
Chief Brand Officer: Susan Canavari
Executive Director, Brand and Advertising: Jeff Pilarcik
Head of Chase Wealth Management Marketing: Dipti Kachru
VP, Brand and Advertising: Catherine Rose
Production Company: Reset
Directors: Adam Hashemi (“PJ”), Johnny Green (“Invest in Love”), Kathryn Bigelow (“Back in the Game”), Reynald Gresset (“Fairy Dadmother”)
DOP: Darren Lew
Executive Producers: Jen Beitler, Jeff McDougall
Producers: Ayelet Weinerman “(Fairy Dadmother,” “PJ,” “Back in the Game”), Laura Miller (“Invest in Love”)
Editorial: Rock Paper Scissors
Editor: MikkelEgNielsen
Assistant Editor: Alex H Liu
Executive Producer: Eve Kornblum
Producer: Charlyn Derrick
Post Production: The Mill
Executive Producer: Sean Costelloe
Producer: Andrew Hamill
Color: Fergus McCall
Music
“PJ”: Boombastic, Shaggy
“Invest in Love”: We Belong Together, Today Kid
“Back in the Game”: Forces of Attraction, Johann Johannsson
“Fairy Dad”: What A Man, Linda Lyndell
Sound: Sonic Union
Mixer: David Papa
