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Reading: Four Ads For New York Bank Chase Will Give You All The Feels
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B&T > Advertising > Four Ads For New York Bank Chase Will Give You All The Feels
Advertising

Four Ads For New York Bank Chase Will Give You All The Feels

Staff Writers
Published on: 5th April 2016 at 10:29 AM
Staff Writers
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A new campaign from New York-based bank Chase features four different moments throughout a lifetime where its customers might need financial advice- a dad planning for his daughter’s future, a single mum getting ready for a first date, an older couple looking to prepare for retirement and a love story.

“Our customers come to us for advice at pivotal life moments—retirement, saving for college, dealing with a change in life circumstances. We wanted to tell our customers’ stories around these moments,” Donna Vieira, CMO for Chase consumer banking, said in a statement.

Our favourite is the fairy dadmother:

https://youtu.be/YXF03slRxfY

https://youtu.be/4qtjyJuCIrM

https://youtu.be/VRtMZ3YTYTM

https://youtu.be/C9ppm8LmExM

CREDITS
Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Don Shelford
Associate Creative Director: Jonathan McMahon
Associate Creative Director: Lisa Fedyszyn
Senior Copywriter: Oriel DavisLyons
Senior Copywriter: Thom Glover
Copywriter: Mo Said
Senior Art Director: Eoin McLaughlin
Art Director: Beth O’Brien
Art Director: Camilo De Galofre
Group Design Director: Annette Berry
Chief Creation Officer: SallyAnn Dale
Head of Broadcast Production: Ben Davies
Executive Broadcast Producer: Bryan Litman
Broadcast Producer: Perry Kornblum
Associate Broadcast Producer: Archie Page
Associate Broadcast Producer: Jackie Omanoff
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Colm Murphy
Senior Strategist: Ned Sonnenschein
Head of Communications Strategy: Colleen Leddy
Senior Communications Strategist: Sally Yoon
Communications Strategist: Eric Chow
Group Account Director: Agnes Fischer
Account Director: Chris Einhauser
Account Manager: Valeria Sosa
Associate Account Manager: Annie Vlosich
Senior Project Manager: Charlie Fisher

Client: Chase Consumer Bank
CMO, Consumer Bank: Donna Viera
Chief Brand Officer: Susan Canavari
Executive Director, Brand and Advertising: Jeff Pilarcik
Head of Chase Wealth Management Marketing: Dipti Kachru
VP, Brand and Advertising: Catherine Rose

Production Company: Reset
Directors: Adam Hashemi (“PJ”), Johnny Green (“Invest in Love”), Kathryn Bigelow (“Back in the Game”), Reynald Gresset (“Fairy Dadmother”)
DOP: Darren Lew
Executive Producers: Jen Beitler, Jeff McDougall
Producers: Ayelet Weinerman “(Fairy Dadmother,” “PJ,” “Back in the Game”), Laura Miller (“Invest in Love”)

Editorial: Rock Paper Scissors
Editor: MikkelEgNielsen
Assistant Editor: Alex H Liu
Executive Producer: Eve Kornblum
Producer: Charlyn Derrick
Post Production: The Mill
Executive Producer: Sean Costelloe
Producer: Andrew Hamill
Color: Fergus McCall

Music
“PJ”: Boombastic, Shaggy
“Invest in Love”: We Belong Together, Today Kid
“Back in the Game”: Forces of Attraction, Johann Johannsson
“Fairy Dad”: What A Man, Linda Lyndell

Sound: Sonic Union
Mixer: David Papa

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TAGGED: Chase, streaming services
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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