Founders First Announces Former Coles Marketing Manager As Head Of Marketing & Innovation

Founders First Announces Former Coles Marketing Manager As Head Of Marketing & Innovation
B&T Magazine
By B&T Magazine
SHARE
THIS



Founders First has announced the appointment of Yolanda Uys [feature image] to the newly created role of Marketing & Innovation Director.

Founders First (FF) is an ASX listed company that leads the industry in supporting and growing independent craft brewery and distillery businesses.

Brands in Founders First’s portfolio include Jetty Road Brewery, Foghorn Brewery, Slipstream Brewing Co, Sparkke, Ballistic Beer Co, Sauce Brewing Co, Torquay Beverage Co, Kangaroo Island Spirits (KIS), Brogan’s Way and Green Ant Gin.

Uys will become an integral part of the Founders First’s Executive Leadership Team and her appointment is an important one for the business in the development, roll out and execution of its strategic growth agenda.

A highly experienced innovator and marketer in liquor retailing, Uys has been Coles Group’s General Manager Marketing for the past three years and she has led the marketing strategy for Coles Liquor and successfully relaunched the Liquorland and Vintage Cellars brands.

Prior to this, Uys was Woolworths Group’s Head of Marketing for Dan Murphy’s for five years where she championed projects such as the Dan Murphy’s Loyalty Program, and The Dan Murphy’s Cellar on Chapel Street.

“Yolanda brings a wealth of industry knowledge, experience and diversity having worked not only here in Australia but abroad in South Africa, London, Barcelona and Budapest, building world class brands across both retail and FMCG,” said Founders First CEO Mark Haysman.

“With Yolanda’s passion for building people and teams, and her proven track record in delivering ambitious marketing strategy outcomes, both in a physical and digital sense, we can’t wait to see what we can achieve together.”

Uys said: “Being a part of a business that is focussed on helping entrepreneurs and brands with bold ambitions was a key drawcard for me, especially at a time when driving growth back into our local industry is so crucial.

“Australia has some of the world’s most talented craft producers and I can’t wait to help them accelerate their growth and consolidate their brands on a local, national and international stage.

“Coupled with a world class team of highly talented functional experts, under the leadership of Mark and supported by a forward-thinking Board, this is an unmissable opportunity.”

Uys commences her role at Founders First in early November.

Please login with linkedin to comment

Coles founders first

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]