Forward Agency Appointed As PR & Influencer Partner For Dry July Foundation

Forward Agency Appointed As PR & Influencer Partner For Dry July Foundation

Forward Agency today announced its appointment as public relations and influencer agency partner for Dry July in Australia and New Zealand, to work on the 2018 campaign following a competitive pitch.

The appointment will see Forward help raise awareness of the month-long challenge, and remind Aussies and Kiwis that Dry July was founded to raise funds for people affected by cancer, as well as increase its participant numbers and donations for its 10th Anniversary this year.

Brett MacDonald, CEO of Dry July said: “Following a creative pitch, Forward showed us that they really understood our mission, and had some great ideas that will help us to increase sign-ups and donations.  Fergus and his team had a clear understanding of what needs to be achieved, they came with new thinking to refresh our approach, and a robust media plan. We are looking forward to working with Forward !”

Fergus Kibble, Forward Agency Founder and Managing Director said: “We are thrilled to be working with Dry July. What they do resonates with the Forward team on a personal level, and we’re excited to be working them to achieve even greater results this year. We will be locking the agency bar in July and will all be getting on board to support this great cause.”




Please login with linkedin to comment

Dry July FORWARD Agency

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]