Forward Agency today announced its appointment as public relations and influencer agency partner for Dry July in Australia and New Zealand, to work on the 2018 campaign following a competitive pitch.
The appointment will see Forward help raise awareness of the month-long challenge, and remind Aussies and Kiwis that Dry July was founded to raise funds for people affected by cancer, as well as increase its participant numbers and donations for its 10th Anniversary this year.
Brett MacDonald, CEO of Dry July said: “Following a creative pitch, Forward showed us that they really understood our mission, and had some great ideas that will help us to increase sign-ups and donations. Fergus and his team had a clear understanding of what needs to be achieved, they came with new thinking to refresh our approach, and a robust media plan. We are looking forward to working with Forward !”
Fergus Kibble, Forward Agency Founder and Managing Director said: “We are thrilled to be working with Dry July. What they do resonates with the Forward team on a personal level, and we’re excited to be working them to achieve even greater results this year. We will be locking the agency bar in July and will all be getting on board to support this great cause.”
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]