B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Former Mojo Creative Philip Taffs Releases First Novel
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Former Mojo Creative Philip Taffs Releases First Novel
Advertising

Former Mojo Creative Philip Taffs Releases First Novel

Staff Writers
Published on: 9th December 2014 at 8:48 AM
Staff Writers
Share
2 Min Read
SHARE

Author Philip Taffs, formerly a senior copy writer at agency Mojo, has released his first novel The Evil Inside.

Described as The Shining meets American Psycho, the psychological horror is set in New York and centres on an Australian protagonist who works in the advertising industry.

Published by Hachette Australia, the book follows the journey of Australian advertising creative Guy Russell who on 31 December 1999 arrives in New York along with his fragile wife and their young son. A painful tragedy has led them to swap Melbourne for Manhattan and seek a fresh start. With a new job secured at a thriving midtown agency, Guy feels that now is the time to lay his troubles to rest. Yet something won’t let him.

The inspiration for the book came from an unlikely source. Taffs said: “A psychic – who had no idea I was a writer – told me 17 years ago that I’d write and publish ‘a Stephen King-type book and go and live in America’. I did unexpectedly go to America to work and live.”

The Evil Inside

When asked why so many people from the advertising industry end up having a crack at writing books, Taffs said: “Advertising men and women on a daily basis learn to write to deadlines, suffer endless rejection, invariably get sent back to the drawing board and are often asked to reimagine things. So they have extra resilience and are far less sensitive than writers who perhaps haven’t done it as a day job before.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: experian marketing services, JB Hifi
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Les Timar Exits Clemenger Group After 27 Years
17/06/2025
TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
Kirsty Muddle & Chris Howatson Return To Lead 2025 IPA Business & Agency Leadership
17/06/2025
Second Born: Australia’s Emerging Creative Agency Arrives In Adelaide
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?