Yahoo7 has announced it has hired former MediaCom Melbourne managing director Anny Havercroft as its new head of brand.
In her new role, Havercroft will be responsible for establishing and consolidating a clear market leadership position, overseeing operations of commercial content integration and driving strategic, innovative thinking and solutions for Yahoo7’s client and agency partners.
Havercroft has built her 16-year career at top media agencies in the UK and Australia, including eight years with MediaCom across both markets.
Yahoo7 chief revenue officer Paul Sigaloff said the calibre of Havercorft’s appointment reflects the strengthening of the company’s commercial position.
“Our proposition this year has focussed tightly on our capabilities across data, content and technology, and this strategy has really been delivering for us,” he said.
“We’re absolutely thrilled to have secured Anny as head of brand. It’s a critically important role in realising our strategic plans, and we have a number of key initiatives launching this year that will be real game-changers for both the business and our clients.
“We couldn’t have found anyone equipped with better credentials to deliver on these goals, and drive innovation and leadership across our business.”
Commenting on her new role, Havercroft said: “Yahoo7 is a digital powerhouse in data, content and technology with an exciting future ahead. I am thrilled to join the talented team as we evolve the brand solutions offering for partners, agencies and marketers.”
Yahoo7 has also made a key new hire in the agency sales team, naming Mary Evans as group sales manager.
Evans will lead a team responsible for a group of key agency partners for the business in NSW.