Former GroupM Managing Director Of Programmatic Services Imran Masood Joins DoubleVerify
DoubleVerify (DV) today announced the appointment of Imran Masood as country manager, Australia and New Zealand.
As part of the new role, Masood has been taked with leading DV’s expansion efforts in the region.
“I’m excited to join the DV team during a time of industry growth across Australia and New Zealand,’” said Masood. “We’re partnering with brands to drive campaign efficiency and effectiveness online – ultimately, building confidence in their digital investment.”
Prior to DV, Masood served as managing director of programmatic services at GroupM, where he launched the agency’s “Single View of Programmatic” strategy.
Previously, he was managing director of the Xaxis and Plista businesses within GroupM, and also held senior roles at Sizmek and Amobee.
“Brands in the region are showing increased interest in verification services that help them address critical media quality issues,” said Jordan Khoo, DoubleVerify APAC Managing Director.
“Our mission is to empower global advertisers and programmatic platforms with essential tools to safeguard brand reputation and maximize campaign performance.”
Masood will be based in DV’s Sydney office.
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