Television industry group, Free TV Australia has announced the appointment of Greg Hywood as its new independent chairman.
Hywood is a Walkley Award-winning journalist and the former CEO and managing director of Fairfax Media. He is widely regarded as having been instrumental in the turnaround of that company in the face of a changing media environment.
Hywood said: “Free of charge to all Australians, commercial television is highly valued by the community; even more so through these stressful times. It is the major investor in Australian entertainment content and is a centrepiece of our creative economy. As a trusted source of news and current affairs, free to air television provides a critical role in keeping our community open and transparent. I am excited by the opportunity to champion such an important contributor to our culture and economy.”
Hywood will work closely with the Free TV board and with the organisation’s Chief Executive Officer, Bridget Fair, on matters affecting the commercial television industry.
Fair added: “We are delighted that Greg has agreed to take on the role of Chairman. He has shown that he has a deep understanding of the challenges and opportunities facing the Free TV sector and the media landscape more broadly. There is no doubt he will add significant insight and value to the work of Free TV in supporting and advancing the important contribution commercial television makes to Australia’s culture and economy.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]