MullenLowe Profero, the global digital transformation network of MullenLowe Group, has announced the appointment of Hamilton Jones as its managing director for Australia.
Jones joins MullenLowe Profero from Sydney-based digital agency Deepend, where he was its managing director for two years. Hamilton has also worked with strategic design outfit Designit running transformation services in the Asia-Pacific (APAC) region.
He replaces Chris Henderson, who is leaving MullenLowe Profero to relocate back to Europe with his family after three years at the agency.
Vincent Digonnet, CEO of MullenLowe Group for APAC, said: “Hamilton’s 20 years of digital experience spanning strategy, service design, product development, media and marketing, make him such an exciting appointment for us at this particular point in time.
“His experience and his skills will allow us not only to strengthen our capabilities, but to scale them. We are delighted to welcome him to the team.”
Commenting on his appointment, Jones said: “Being able to contribute to the journey of transformation in digital through an agency like MullenLowe Profero is an exciting opportunity.
“The team here is well established with highly capable experience design and product development people, and I’m really looking forward to getting started.”
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]