Former Cummins & Partners And Isobar Staffers Launch New Digital Marketing Agency

Former Cummins & Partners And Isobar Staffers Launch New Digital Marketing Agency
SHARE
THIS



Alistair Ward, former Client Services Director at Isobar, and Scott Heron, former Chief Digital Officer at Cummins & Partners, have joined forces to create Sonar Group, a digitally-led agency it says if for the modern-day marketer.

Sonar’s aim is to give a simple focus to help businesses improve the performance of their digital marketing to grow their bottom lines.  “There are plenty of agencies who work to help clients meet their business objectives, but we are comfortable to put our skin in the game and offer to have our remuneration directly linked to our clients’ success,” said Ward.

With over 30 years of national and international digital marketing experience between them, Heron and Ward have successfully led teams across major brands including Ford, Jetstar, ANZ, Nokia, GSK, TM Lewin, CARE, and Australia Post. Their knowledge and experience working with external agency partners is the foundation of Sonar.

“Active collaboration is a core feature of Sonar and plays an important role in how we work,” explains Ward. “By minimising our overheads and leveraging specific expert services tailored to our clients’ needs, we ensure that we are delivering the ‘A team’ to every client, on every brief, rather than the team that’s available at that particular time.”

Sonar is working with clients in the retail, technology, and financial services sectors and is actively pursuing other engagements within government, healthcare, education and not-for-profit.

“These industry sectors can immediately benefit from an ROI-focused communications strategy and the design of experiences that truly meet their customer’s needs”, said Heron.

Sonar promises to cut across media-focused performance agencies, systems integrators and digital creative agencies to develop a holistic view of their client’s marketing initiatives and map them back to business objectives.

“Alistair and I are both super excited to bring our combined experience and innovative delivery approach to the Australian market and look forward to adding real value to our client’s businesses through Sonar. And unless it’s the Effies, you probably won’t see us at any award shows,” added Heron.

 

Please login with linkedin to comment

Cassie Sacks Jamie Foxx NBA All-Star

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]