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Reading: Former ‘Angel’ Calls Out Victoria’s Secret After Rebrand
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B&T > Marketing > Former ‘Angel’ Calls Out Victoria’s Secret After Rebrand
Marketing

Former ‘Angel’ Calls Out Victoria’s Secret After Rebrand

Mary Madigan
Published on: 2nd July 2021 at 12:04 PM
Mary Madigan
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2 Min Read
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Former Victoria’s Secret Angel Bridget Malcolm has taken to TikTok to call out the lingerie brand for “performative allyship.”

Malcolm previously modelled for the controversial brand back in 2016.

Victoria’s Secret recently announced that it would no longer be calling its ambassadors ‘angels’ and debuted a new line-up of more diverse spokesmodels that it dubbed the VS Collective.

However, the former Victoria’s Secret Angel has not been sold on the brands attempt to change its image.

In a now-viral TikTok captioned ‘Too Little Too Late’, Malcolm shared that she found the bra she wore for a Victorias Secret show in 2016. The bra was a 30A.

Malcolm said looking back at photos of her as a model for Victoria’s Secret she can see, “the sadness behind her eyes.”

The model explained she is now a  34B, “which is healthy for me. ”

The former Victoria’s Secret Angel also shared that she was rejected from a Victoria’s Secret Show in 2017 by Ed Razek after she became a 30B.

Ed Razek allegedly told the model that her body, “did not look good enough.”

The Tiktok ended with the words,  “Victoria’s Secret, your performative allyship is a joke.”

@bridgetmalcolm

too little too late Victoria’s Secret #victoriassecret #victoriasecretshows #CompleteMyLook #MyColoredHair

♬ original sound – Bridget Malcolm

Malcolm’s TikTok has received over 300,000 likes.

According to Yahoonews, in a statement sent to Insider, a representative for Victoria’s Secret said: “There is a new leadership team at Victoria’s Secret who is fully committed to the continued transformation of the brand with a focus on creating an inclusive environment for our associates, customers and partners to celebrate, uplift and champion all women.”

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TAGGED: body image, Fashion, Rebrand, Victoria Secret
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By Mary Madigan
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Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

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