Former Victoria’s Secret Angel Bridget Malcolm has taken to TikTok to call out the lingerie brand for “performative allyship.”
Malcolm previously modelled for the controversial brand back in 2016.
Victoria’s Secret recently announced that it would no longer be calling its ambassadors ‘angels’ and debuted a new line-up of more diverse spokesmodels that it dubbed the VS Collective.
However, the former Victoria’s Secret Angel has not been sold on the brands attempt to change its image.
In a now-viral TikTok captioned ‘Too Little Too Late’, Malcolm shared that she found the bra she wore for a Victorias Secret show in 2016. The bra was a 30A.
Malcolm said looking back at photos of her as a model for Victoria’s Secret she can see, “the sadness behind her eyes.”
The model explained she is now a 34B, “which is healthy for me. ”
The former Victoria’s Secret Angel also shared that she was rejected from a Victoria’s Secret Show in 2017 by Ed Razek after she became a 30B.
Ed Razek allegedly told the model that her body, “did not look good enough.”
The Tiktok ended with the words, “Victoria’s Secret, your performative allyship is a joke.”
Malcolm’s TikTok has received over 300,000 likes.
According to Yahoonews, in a statement sent to Insider, a representative for Victoria’s Secret said: “There is a new leadership team at Victoria’s Secret who is fully committed to the continued transformation of the brand with a focus on creating an inclusive environment for our associates, customers and partners to celebrate, uplift and champion all women.”
Global media platform Teads has announced a new partnership with publisher Future Plc across Australia, the US, the UK and Canada to deliver video and display its flagship inRead advertising technology. The partnership will enable Future Plc’s 240-plus titles including TechRadar, Marie Claire and Cycling News to leverage Teads’ array of monetisation solutions. The exclusivity […]
The Works has snared award-winning creative Iggy Rodriguez (left in main photo) to help continue to expand and diversify the agency’s creative work. Appointed as creative partner and reporting directly to founder/creative partner Damian Pincus (right), Rodriguez will be focusing on the agency’s creative output, leading the creative department with creative director Nathan Bilton and […]
BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]
SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]
Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]