Online insurance comparison website, Compare the Market Australia has appointed Emma Alberici as Chief Strategy, Government Relations and Communications Officer.
Previously, Alberici was chief economics correspondent at the ABC, one of many senior positions she held during her 18 years with the organisation. Before this, she was a senior journalist at the Nine Network, where she wrote three editions of the best-selling Small Business Book.
Employing 250 people locally, Compare the Market Australia is part of an emerging group of dynamic fintech firms finding innovative and efficient ways to deliver financial services to time poor and value conscious consumers.
Compare the Market is part of the global BHL Group. Compare the Market Australia’s chief executive officer Rob Clancy, said he looked forward to Alberici playing a key role in helping the company achieve its growth targets. “We have significant ambitions for the Australian business – not only to be the biggest comparison service locally, but also to match our UK counterpart’s market share and success,” he said.
“Emma will draw on 30 years’ experience as a respected business reporter to analyse key market dynamics, identify strategic opportunities, and engage with a wide range of regulatory and governmental stakeholders.”
After a varied and rewarding career in journalism, Emma said she was energised by the potential of this new challenge.
“I’m thrilled to be joining a multinational company that remains agile enough to innovate and evolve according to the consumer needs of the regions in which it operates.”
The BHL Group operates insurance and online comparison businesses, employing approximately 10,000 people globally. Its first online comparison site, Compare The Market UK, was launched in 2006 and is now the biggest personal insurance intermediary in the UK. It also runs comparison businesses in South Africa, Turkey, France and Thailand.
Compare the Market Australia launched in late 2012, introducing the Australian market to its now well-known and much-loved meerkat mascots. After a significant investment in leading technology, research and development, it has built a loyal cohort of more than four million consumers.
“Emma is the ultimate consumer champion – there is a real cultural alignment between her beliefs and our own. Compare the Market is proud of the service it provides for consumers and positions itself as the gold standard of comparison services. We believe Emma’s skillset and new lens will help refine our consumer offering and drive positive change across the industry as a whole,” added Clancy.
Alberici starts her role on Monday, 28 September as part of Compare the Market Australia’s Senior Executive Team, reporting to the CEO.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]