Twitter was forced to make the unprecedented decision to disable the ability of verified accounts to send tweets following a major hack. The hack saw Barack Obama, Joe Biden, Bill Gates, Elon Musk, Kanye West and Michael Bloomberg attempting to fool their millions of followers with a Bitcoin scam. As well as these major political […]

Posted 9 hours Ago

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Acast Marketplace now has a virtual storefront. Advertisers can browse Acast’s global inventory of thousands of monetizable podcasts, and use search criteria to filter a list of shows that best fit their brief and budget. Filters include audience demographics such as age, gender and language, podcast subject categories, and more — and, once selected, the […]

TikTok refutes claims it's an insidious Chinese government operative, despite being good at 10-metre platform diving.

Posted 12 hours Ago

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Not being the outdoorsy type, B&T is aware of the Kathmandu brand but generally prefers the comfort of the couch.

Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]

The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]

Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]

As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media.  She […]

Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]

A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]

Salesforce's Jo Gaines is not only a leader of tech, apparently she could also fathom the plot to 'Rise of Skywalker'.

Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]

Iceland's right up there on B&T's bucket list. And that's not just because we once owned Björk's 'Homogenic' album.

Posted 13 hours Ago

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No one loves Ricky Gervais like the B&T office. Well, that David Brent movie was a bit shit, but apart from that.

Posted 13 hours Ago

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Red Bull's racism turmoil takes another turn for the worst. It's almost like they've been given wings or something.

Posted 13 hours Ago

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Even B&T thinks we might be overplaying the humour hand in today's newsletter. No that you can overplay the humour hand.

Posted 13 hours Ago

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Rumours are flying ahead of Apple's iPhone 12 release and not just Sam Armytage's alleged rift with Kochie.

Now's probably not the time to be boasting about winning a new tourism account, but BMF's still having a bit of a boast.

Judging by the press photos, Bachelor In Paradise seems worth a watch just on the bleached mullets alone.

Posted 14 hours Ago

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This delightful ad contains cows, farting and yodelling, too! Now there's a brief you don't hear every day.

Posted 14 hours Ago

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It's the latest news from Snapchat. Apparently, TikTok just happy the spotlight's off them for a while.

PubMatic and Captify have signed a deal, hopefully using both leather-bound ledger and a peacock-feathered quill.

Undoubtedly, The Masked Singer was the surprise smash of 2019. That and the pixie bob hairdo and anything avocado.

“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]

Apple plays for laughs in new campaign. Still charging 1200 bucks for a new phone, but playing for laughs nonetheless.

Posted 15 hours Ago

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Starting to become very bored by life in lockdown? Instantly de-bore yourself with this important mental health message.

Gladys unveils cracking new NSW government ad. Although that's probably giving Gladys more credit than she's due.

Posted 15 hours Ago

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oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]

Worried about brand loyalty during the worst global pandemic in 100 years? Well, try & relax with this explorative read.

Posted 16 hours Ago

Opinion

by B&T Magazine

New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]