The WNBL has announced that the Ford Dealer Network has committed as a Major Partner ahead of the 24/25 Season.
The Cygnett WNBL 24/25 season is set to build on the immense success and record-breaking milestones achieved last year. Ford’s partnership with the WNBL furthers its commitment to the basketball community and progressing women’s basketball in Australia.
“Today, we are proud to announce the Ford Dealer Network as Major Partner of the WNBL and look forward to watching the athletes compete in the 2024/2025 season,” said Cameron McLeish, chairman – Ford Dealership Advertising Fund.
“Joining the WNBL was a natural progression for us as it represents the best in Australian professional basketball and role models for young people in local communities to look up to”.
“The Ford Dealer Network is proud of the role we play in communities too, including the Ford Aussie Hoops program which gives all kids a chance for their dreams to start somewhere. Our mission is to help make basketball more accessible right across the country, from the grassroots court to the stadium.”
Christy Collier-Hill, Head of WNBL acknowledged Ford’s contribution ahead of the WNBL 24/25 Season Launch. “We’re thrilled to welcome Ford as a Major Partner of the WNBL this season. This partnership reflects the growing momentum of women’s basketball in Australia, and together, we are excited to continue elevating the profile of the WNBL and the worldclass athletes that are part of it,” said Collier-Hill.
“With Ford’s support, we are empowered to continue providing an elite platform for our athletes, while also inspiring the next generation of female basketballers across Australia. Together, we’re not just supporting the present; we’re driving the future.”
As part of the deal Ford will feature in broadcast, on referee uniforms, on game day signage, and in-game activations. The partnership with Ford continues to amplify the opportunity for basketballers in Australia.
The WNBL 24/25 Season will officially be launched this morning at Foot Locker’s Reimagined Store in Melbourne Central.
