Food Corp Bolsters Lifestyle Brand Portfolio

Food Corp Bolsters Lifestyle Brand Portfolio

News Corp has unveiled a series of changes and initiatives the publisher will be working on in 2018, specifically focusing on its lifestyle brands, during its Come Together News Futures event.

This morning, News Corp Australia’s lifestyle director Fiona Nilsson announced four key initiatives under the banner of Food Corp, leading with delicious. TRAVEL, soon to be the ultimate foodie travel destination.

Two cost-effective and easy video solutions were revealed: Studio delicious., a unique, editorially-driven lifestyle program with dynamic integration opportunities; and Aisle Watch, connecting brands with grocery buyers at the time and place they are making their purchase decisions.

It provides a made-for-mobile, time-targeted video solution using real consumer reviews from News Corp’s testing panel of over 100,000 members.

The newly launched Food Corp Talent Network helps connect brands to the best food talent in the country, featuring more than 150 industry experts, from the top chefs in the country through to Food Corp’s award-winning editorial talent.

Nilsson said of the changes, “The best stories are told at the table, and Food Corp has a great story to tell, with exciting new developments designed to help companies connect their brands with Australian hearts, in the fastest and most effective way possible, through their stomachs.”

Lou Barrett, managing director of national sales at News Corp Australia, said that at Come Together News Futures 2018, clients will see and hear how constant and relentless innovation is part of our DNA.

“Storytelling is not only what we do, it’s who we are. We are more than media and we want clients to know they can trust News Corp to connect and engage with consumers and to deliver on what we promise,” she said.

“In an increasingly unsafe digital world, it’s our professionally generated content that will deliver a brand safe environment to connect customers.

“We will always ensure brands are only seen within content that is professionally and skillfully created. Our number one aim is to deliver results for our clients through bespoke, tailored solutions.

“Whether a large or small business, in retail, travel, automotive, real estate or any other category, we deliver results.”

Come Together News Futures 2018 is being held in Melbourne at The Olsen on May 1 and 2, and in Sydney at the Hyatt Regency on May 15 and 16.

Another new initiative, NEWSamp, will deliver Australia’s most effective integrated media solutions for commercial partners.

NEWSamp has been designed to manage client campaigns, brand launches, below-the-line activations, content planning, in-store events, ambassadorial talent, and more.

With a team of over 130 across four capital cities, dedicated project managers and in-house production, NEWSamp is an end-to-end service that brings together News Corp’s data intelligence, content expertise and engaged audience network to create seamless solutions.

NEWSamp harnesses the best of News Corp, to deliver bespoke solutions for commercial partners that drive results,” said Renee Sycamore, general manager of NEWSamp.

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