Flying Solo has been taken in-house by Pinstripe Media after seven years with MCN (now Foxtel Media).
The website was founded by Robert Gerrish over 10 years ago and was acquired by David Koch’s Pinstripe Media in 2017, joining its stable of SMB publications including Kochie’s Business Builders and Startup Daily.
Pinstripe Media and MCN worked together closely and collaboratively on campaigns for organisations such as Telstra, MYOB, and the NSW Government.
However, according to Pinstripe Media, the recent growth of its own commercial team made it the time right to part ways.
Pinstripe Media chairman David Koch said: “It has been great working with MCN (now Foxtel Media) since we took over Flying Solo two years ago.
“Their team knew the site inside and out, had solid relationships across the market, and were passionate about helping brands reach business owners. But our business is now at a stage where it makes sense for us to handle all commercial discussions and campaigns”.
Foxtel Media partnerships director Daniella Serhan said: “Flying Solo have been a fantastic partner to work with over the years and it has been exciting for us to watch their business grow. We wish them all the best and will work closely with them during this transition period.
Flying Solo editor Lucy Kippist said: “It’s a fantastic time to be part of the Flying Solo community. We have so many inspiring stories to share from solo business owners chasing their dreams and I’m delighted to be able to help share them!”
Ross Kidd, who was recently appointed to the commercial director role at Pinstripe, is now leading the commercial conversations with agencies and brands looking to connect with this lucrative audience.
He said: “Being a new member of the Pinstripe team, I’m amazed at how deeply they understand the small and micro business audience, and therefore how much potential there is for brands to get genuine results and engagement through their sites, including the very popular Flying Solo”.