Flying Bananas? ALDI Spruiks Aussie Grown Produce In Bonkers New Spot Via BMF

Flying Bananas? ALDI Spruiks Aussie Grown Produce In Bonkers New Spot Via BMF
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ALDI and BMF have tackled the misconception that ALDI’s fresh produce is largely imported in their latest Good Different campaign.

Directed by Revolver’s Andreas Nilsson, crafted by Alt.vfx and scored by Turning Studios, the spot captures one of Australia’s lesser-known natural phenomena.

BMF’s creative directors David Fraser and Dantie van der Merwe said: The food provenance category is full of earnest farmers and bountiful fields. This created a great opportunity to stand out, and ALDI was bold enough to take it.”

The Great Fresh Food Migration rolls out across the country this week and includes TV, outdoor, in store, digital, social and catalogue.

CREDIT LIST:

Client: ALDI Australia

Agency: BMF

Executive Creative Director: Alex Derwin

Creative Directors: Dantie van der Merwe and David Fraser

Associate Creative Director/Copywriter: Roy Leibowitz Senior Art Director: Chris Wilson

Senior Designer: Fiona McLeod

Executive Planning Director: Christina Aventi

Group Strategy Director: Kinga Papp

Senior Strategic Planner: Kellie Box

Chief Executive Officer: Stephen McArdle

General Manager: Paul Coles

Deputy Head of Account Management: Aisling Colley

Senior Account Director: Hayley Basham

Senior Account Manager: James Arnold

Head of TV: Jenny Lee-Archer Director: Andreas Nilsson

Production Company: Revolver/Will O’Rourke

Managing Director/Executive Producer: Michael Ritchie

Executive Producer: Pip Smart

Producer: Alex Kember

DOP: Lachlan Milne

Edit House: The Editors

Editor: Alexandre de Franceschi

VFX/Post Production: Alt.vfx

VFX Supervisor: Jay Hawkins VFX

Executive Producer: Tyrone Estephan

Music Composition: Elliott Wheeler @ Turning Studios

Sound Design: Rumble Studios

Art Buyer: Basir Salleh

Photographer: Gavin Johns

Producer: Audra Diciunas

3D Retoucher: Paul Gawman

Retoucher: Rhiannon Jasma Production

Director: Julie Sorrell

 

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