ALDI and BMF have tackled the misconception that ALDI’s fresh produce is largely imported in their latest Good Different campaign.
Directed by Revolver’s Andreas Nilsson, crafted by Alt.vfx and scored by Turning Studios, the spot captures one of Australia’s lesser-known natural phenomena.
BMF’s creative directors David Fraser and Dantie van der Merwe said: “The food provenance category is full of earnest farmers and bountiful fields. This created a great opportunity to stand out, and ALDI was bold enough to take it.”
The Great Fresh Food Migration rolls out across the country this week and includes TV, outdoor, in store, digital, social and catalogue.
https://www.youtube.com/watch?v=9fYut7cuJIA&feature=youtu.be
CREDIT LIST:
Client: ALDI Australia
Agency: BMF
Executive Creative Director: Alex Derwin
Creative Directors: Dantie van der Merwe and David Fraser
Associate Creative Director/Copywriter: Roy Leibowitz Senior Art Director: Chris Wilson
Senior Designer: Fiona McLeod
Executive Planning Director: Christina Aventi
Group Strategy Director: Kinga Papp
Senior Strategic Planner: Kellie Box
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Senior Account Director: Hayley Basham
Senior Account Manager: James Arnold
Head of TV: Jenny Lee-Archer Director: Andreas Nilsson
Production Company: Revolver/Will O’Rourke
Managing Director/Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Alex Kember
DOP: Lachlan Milne
Edit House: The Editors
Editor: Alexandre de Franceschi
VFX/Post Production: Alt.vfx
VFX Supervisor: Jay Hawkins VFX
Executive Producer: Tyrone Estephan
Music Composition: Elliott Wheeler @ Turning Studios
Sound Design: Rumble Studios
Art Buyer: Basir Salleh
Photographer: Gavin Johns
Producer: Audra Diciunas
3D Retoucher: Paul Gawman
Retoucher: Rhiannon Jasma Production
Director: Julie Sorrell
