In a step towards a healthier Australia, flybuys is partnering with activity trackers such as Fitbit to reward customers for being active with a 10 per cent discount on all of Coles’ fresh fruit and vegetables.

The Steps to Savings initiative will be running from 14 September to 30 November and customers will receive a 10 per cent discount on their fruit and vegetables (in-store or online) up to five times in the 11 week period, each time they log 100,000 steps on their activity tracker.

The Steps to Savings initiative is part of Coles’ efforts to help Australian families take a more active role in their health and encourage a balanced diet.

A survey of 3000 people commissioned by Coles and conducted by Ipsos in December 2015 found that one in five Australians own and wear an activity tracker; and 40 per cent of Australians place eating more fresh fruit and vegetables as their number one priority for 2016.[1]

flybuys general manager Adam Story said the initiative is about encouraging healthy behaviours, such as exercise and healthy eating.

“flybuys is always trying to innovate and find new ways to offer relevant rewards to our members, bringing together some of our health partners such as Coles, Fitbit, Medibank, Garmin and Goodlife Health Clubs. We hope that it will encourage flybuys members to make healthy choices this spring,” he said.

Coles marketing director George Dymond said the initiative was in keeping with Coles’ commitment to provide the highest quality fresh produce at great value for customers. “Coles is delighted to be a partner in this initiative which will encourage customers to enjoy our fresh fruit and vegetables at even better prices.”

Fitbit ambassador and personal trainer Luke Hines said it’s never been a better time for flybuys customers to get their steps up and take advantage of the rewards program.

“The health benefits of getting 10,000 steps in each day are incredible, from promoting a healthy heart and cardiovascular system, to burning more calories and boosting your mood – if you want to feel your best, it’s as simple as taking those extra steps! Try walking to work, taking the stairs instead of the lift, or parking further away from your destination to increase your daily step count. It’s easier than you think and in no time you will be hitting and exceeding your goals,” said Hines.

Based on the recommended guide of 10,000 steps per day, flybuys members will be able to unlock a 10 per cent discount every 10 days over the 11-week period. To further incentivise members to get active, thousands of points are being awarded to the most active steppers, and the highest stepper will win a trip for four to Hawaii. Members will be informed via email when they have recorded 100,000 steps and will be able to use their flybuys cards in stores to unlock their discounts.

[1] Ipsos, 2015 “What are your food priorities for the next 12 months”