FleishmanHillard Australia has restructured its leadership team following significant wins for the agency and its biggest year of growth to date.
In partnership with fellow Omnicom agency, Whybin/TBWA, the agency has been awarded the PR account for Bellamy’s Organic, taking on a regional hub role coordinating its fellow Shanghai and Singapore offices, part of an 85 strong network of fully owned agencies.
The remit includes consumer and corporate communications and social media, as part of an integrated Whybin/TBWA solution.
Also in partnership with Whybin/TBWA, FleishmanHillard was awarded the account for Cabcharge and the Combined Communications Network taxi brands, covering communications and stakeholder engagement.
Other wins include CoolSculpting by Zeltiq and projects for Wonderful Pistachios, Equal and TCL electronics.
To support FleishmanHillard’s development, existing senior staffer, Jenna Orme, has been promoted to general manager of the Sydney based-agency.
Orme, who joined the agency over two years ago from Hausmann, has played an integral part of FleishmanHillard’s growth to date, taking the business from strength to strength.
“I’m delighted to be leading FleishmanHillard Australia. It’s an exciting time for the agency as we build on the momentum achieved in 2015. We have a strong team, diverse specialties and the power of a global network that’s 70 years young in 2016. FleishmanHillard picked up three awards at Cannes last year. It’s this integrated, creative thinking we’ll be bringing more of to our local offering,” Orme said.
“Jenna is vibrant and determined. She has a clear vision for FleishmanHillard Australia and how to make the best use of our local and international partnerships to deliver work that gives this quiet achiever a greater profile,” said Roberto Pace, managing director of Whybin/TBWA Diversifed Brands (FleishmanHillard and Eleven).
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