Facebook digests your chocolate flavour favour

Facebook digests your chocolate flavour favour
SHARE
THIS



Ever wondered what your social media likes and interests say about you?

Now you can find out, thanks to Australia’s leading chocolate maker, Cadbury. Its new activation unveils world-first technology, giving Australians the opportunity to find out what chocolate flavour they are best matched to, based on their Facebook profile. The activations mark a new chapter in Cadbury’s campaign to celebrate its core flavour range in the Cadbury Dairy Milk portfolio of blocks.

To bring this to life, Red Agency has created the world’s first world’s first flavour-matching Facebook-powered vending machine. The Joy Generator lets users log in to their Facebook profile and receive their personalised flavour match which is automatically dispensed (for free), before taking a snap with their flavour in a social media enabled picture booth.

The Flavour Matcher app built into the machine harnesses Facebook likes and interests across a number of categories. These include popular consumer brands, charities and sporting clubs through to music artists, TV shows, radio stations and movies to develop a match, mapped against Cadbury Dairy Milk flavour profiles.

The app will match consumers’ profiles to one flavour from Cadbury Dairy Milk’s famous range including Milk Chocolate, Hazelnut, Peppermint, Roasted Almond, Fruit & Nut, Rocky Road, Crunchie, Snack, Caramello, Turkish Delight, Top Deck and Black Forest.

Chocolate lovers will be able to find out their flavour match at two two-day events in Sydney and Melbourne. The machine will be accompanied by a large custom-designed Cadbury House which will add further scale to the activation. It will be unveiled at Sydney’s Customs House forecourt on 19 and 20 June from 10am-6pm before moving to Melbourne’s Federation Square on 23 and 24 June from 10am and 6pm across both days.

Rachel White, Principal at Red Agency said, “The Joy Generator vending machineand Flavour Matcher app are exciting world-first technology that links flavour to common likes and interests that people have on their Facebook profiles. This is a unique social experiment designed to spread more joy across the nation and provides a new take on the Cadbury conversation around flavour.”

Cadbury Head of Marketing Ben Wicks said, “Launched in April, our integrated campaign invites Australians on a journey to see, share and participate in the wonderful world of Cadbury Dairy Milk, showcasing the breadth and depth of flavours in therange. The new campaign includes a series of chocolate experiences including new joyful packaging; a TVC bringing joy to a neighbourhood with hundreds of blocks of Cadbury Dairy Milk’s famous flavours; outdoor activity that challenges people to pick their favourite flavour; digital executions that let people pick their favourites; social content, PR and these experiential activations.”

For those that can’t make it to Sydney and Melbourne to try the vending machine in person, the Flavour Matcher app will be available on the Cadbury Dairy Milk Facebook page in the coming weeks. To join the flavour conversation and use the app, head to https://www.facebook.com/CadburyDairyMilkAustralia

Please login with linkedin to comment

Clemenger BBDO Sydney E-commerce Network Ten Rod Prosser

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]