Fivex Art Prize & QMS Challenge Australian Artists To Reimagine Billboard Art

Fivex Art Prize & QMS Challenge Australian Artists To Reimagine Billboard Art
SHARE
THIS



The Fivex Foundation has joined forces with QMS Media, calling for Australian artists from all fields to reimagine one of Melbourne’s most prestigious digital billboards as a giant art canvas, for the opportunity to win $30,000 and be showcased to over 250,000 Melbournians each day.

In its first year, the Fivex Art Prize will challenge Australian artists across the country to create conceptually and visually distinctive art that will see the billboard re-imagined into a giant digital street art canvas.

Fivex Art Prize creative producer, Alessio Cavallaro said that advertising and art share a steeped history – most famously, the 1950’s commercial advertising art of Andy Warhol, and James Rosenquist’s Los Angeles billboards.

“The Fivex Art Prize challenges artists to expand the scope of public art by directly embedding their work within the urban media space”, said Cavallaro.

“With entries now open, the Fivex Art Prize is a unique opportunity for emerging and established visual artists from graffiti and tattoo artists to photographers, graphic designers and advertising creatives, to re-think ideas of presenting art in a public space, as well as the relationships between art and advertising,” he said.

Cavallaro added: “We are excited to see how Australian artists reconfigure their concepts for art that will be seen not in a conventional gallery or museum, but instead showcased among commercial advertising content in a bustling and visually dynamic public space.”

Entrants are asked to design artwork for the two billboards at Melbourne Square – a horizontal corner ‘wrap’, and an adjacent vertical ‘podium’ – that will be conceptually related across both sites.

The finalists and winning works will be judged on originality, boldness and playfulness as well as their potential to artistically capture the attention of passers-by, just as Melbourne’s celebrated street art has done for years. These works will be displayed on QMS’ prestigious Melbourne Square Digital Billboard located at the corner of Flinders and Elizabeth streets.

QMS CMO Sara Lappage said the partnership with the Fivex Foundation provides an opportunity for the Out of Home industry to re-connect with the Arts and engage with community.

“We are thrilled to be the major partner of the Fivex Foundation for this inaugural billboard art award, and we are keen to see what Australian artists nationally can create for such a powerful canvas in the heart of Melbourne,” said Lappage.

Lappage added: “As the only annual award dedicated to billboard art in Australia, it will provide an extraordinary opportunity for artists to create something truly unique, compelling and memorable.”

QMS will be running a national call for entries campaign across its national network of digital locations throughout December and January with entries closing 20th January 2020.

The finalists and winner will be announced in March 2020 and then displayed on QMS’ iconic Melbourne Square Digital Billboard location at the corner of Flinders and Elizabeth streets.

Full terms and conditions of entry to the Fivex Art Prize can be found here: www.fivexartprize.com.au

 

Please login with linkedin to comment

fivex QMS

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]