Online marketplace for freelance work, Fiverr International Ltd. (NYSE: FVRR), today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travellers.
The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while travelling from at least two locations, domestic or international, throughout the year), the opportunity to find community and connect with like-minded individuals during their travels. The partnership with Selina also includes the ability for these workers to connect through in-person events and meetups as a means to combat one of the key issues they face: loneliness.
Additionally, Fiverr will be launching its Work from Anywhere contest, where ten Fiverr freelancers will be selected to stay at a Selina location of their choosing for 3 to 4 weeks.
In a recent Fiverr survey with Lonely Planet, it was revealed that 90 per cent of Anywhere Workers experience loneliness while living this lifestyle. This shows that while the combined “work and travel” trend has continued to grow, there remain challenges among this growing segment of the workforce.
Gali Arnon, chief marketing officer at Fiverr, said: “While being an Anywhere Worker has numerous benefits including having autonomy and flexibility over one’s worklife, it still has its challenges such as lack of community and a sense of belonging.
“Building, growing and establishing a vibrant and engaging community is at the heart of everything we do at Fiverr. We are thrilled to be partnering with a company like Selina who has the physical space around the globe to help us address this issue head on. Together, through a variety of different engagement mechanisms, it’s our goal to bring this Anywhere Worker community together to learn, to grow and to ultimately thrive.”
Selina provides guests with beautiful places to stay, travel, and work abroad indefinitely. The company uses in-depth local knowledge to create thousands of authentic activities and experiences in over 163 destinations worldwide. The partnership with Fiverr will give the platform’s community members special access to Selina around the world.
“From inception, Selina has built its mission on fostering meaningful and authentic connections, and we believe nurturing these connections helps to address the growing struggle of loneliness,” said Elad Nir, global CMO of Selina. “Our active global coworking community has shown us that remote work does not have to be isolating, and we are thrilled to be partnering with Fiverr and welcoming their anywhere workers into our network of 100+ destinations worldwide.
“The Selina experience is carefully designed to bring a sense of community to today’s digital nomad, travellers, and locals alike. Together, by leveraging our platforms and bringing together our communities, we hope to show how building connection through travel creates a sense of community and fulfilment.”
The Work from Anywhere contest will run for three weeks (from August 11th through September 1st), where Fiverr freelancers across the world can submit their entries for the chance to win $2,000 in cash voucher for travel expenses from Fiverr, as well as 250,000 Selina tokens (equivalent to approximately $2,000 USD worth of overnight stays and other services at Selina locations) to redeem in Selina accommodations, wellness activities, and hot-desk access. During their stay, the winners of the contest will also be documenting and sharing their experience as an Anywhere Worker with the world.
