Umm-ing and ahh-ing on whether to head to marketing conference Brand Forum? Here’s five reasons from the Brand Forum on why you should go.
1. Gain insights from Global CMOs
Samsung. LEGO. Airbnb. WWE. How do the world’s most powerful brands achieve their success? Learn straight from the top how to create impactful marketing strategies. Our line-up of world-class CMOs includes Marc Mathieu, CMO of Samsung; Jonathan Mildenhall, Global CMO of Airbnb; Gerrit Meier, President, International of WWE; and Julia Goldin, Global CMO of LEGO Group.
2. Learn from local brand masters
Hear from some of Australia’s most influential brand owners, including Anna Reid from the Sydney Opera House; Carolyn Bendall from ANZ; Corin Dimopoulos from Optus; Luke Dunkerley from Woolworths; Ed Smith from Foxtel; and Martin Rippon from RM Williams.
3. Uncover the latest in brand storytelling
Hear exclusively from storytelling experts. Be there when Shane Meeker, Company Historian from The Procter & Gamble Company, shares his secrets to inspiring audiences with narratives, some of which include P&G’s #LikeaGirl campaign – one of the top branded content marketing campaigns of 2015.
4. Envisage marketing through the lens of experience
Experience is everything. Learn how to design magical brand experiences from Johannes Torpe, the former Creative Director of Danish retail giant Bang & Olufsen. The intention of creating magical user experiences has transformed Bang & Olufsen’s retail store design concept.