Fitbit To Launch Apple Watch Rival At Half The Price

Fitbit To Launch Apple Watch Rival At Half The Price
SHARE
THIS



The Apple Watch may have hardly been a raging success but that hasn’t stopped wearable rival Fitbit launching its own version yesterday.

The watch, known as Blaze, will go on sale in March for estimated price of $US199. The cheapest Apple Watch retails in Australia for about $500.

Fitbit’s Blaze continues with the company’s health theme and will feature a colour touchscreen, heart rate monitoring and alerts of incoming calls and text from a paired smartphone. The main sensor of the Blaze can also be swapped with a number of different casings and bands which Fitbit hopes will appeal to a more fashionable market and not just a sporty one.

Fitbit’s CEO James Park said of the Blaze launch: “Whereas with [Fitbit’s other wristbands] Charge HR and Surge, it was really a ‘one size fits all’ on the look, there’s going to be a heavy focus on personalisation and accessories with Blaze.”

However, not everyone’s excited about yet another wearable hitting the market. Fitbit’s share price reportedly stumbled on yesterday’s launch news. Although it is in an unenviable place trying to protect its number one status in the market.

A number of Fitbit’s rivals have plans to launch smartwatches and fitness trackers in the coming year, including watchmaker Fossil, sports giant Under Armour and phone maker HTC. Which,if anything, means the wearables crazy is a long way from dead yet.

 

Please login with linkedin to comment

3d printing Advertising Standards Bureau einsights theFarm

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]