First National Real Estate has launched its latest TVC that puts the spotlight on their members being with their clients for life through every stage of the property buying cycle.
The campaign, created by The 8 Agency and directed by Patrick Rychner, is set around the First National Real Estate value proposition “We put you first”.
It highlights that real estate isn’t just a transactional relationship, as many may perceive.
First National Real Estate HQ chief operation officer, Ed Atkinson, said that the days of buying one property for life are long gone.
Atkinson commented: “Our insights tell us that real estate decisions are influenced by life stage and lifestyle, and equity in homes plays a big part in driving selling and buying behaviours.”
The 8 Agency CEO, Leanne Krstevski said: “The message that we’ve developed is simple. First National Real Estate is here to help clients through every life stage.
“We wanted to highlight that the 300-national member base has a client first approach whether it’s their first, second or tenth property.”