First National just launched its latest TVC that puts the spotlight on the different ways Australian’s are using their homes in 2021, via the8agency
Ed Atkinson, chief operating officer of First National, said: “with many of us having spent more time in our homes than ever before in 2020, we’re seeing purchase decisions today based on new factors.
“Requirements for home offices, a renewed importance on lifestyle factors, and more space for kids to play have become priorities. As Australians adapt to new ways of living, we’re right there with them”.
The campaign, created by the8agency and directed by Patrick Rychner identifies the new normal for many of us.
Leanne Krstevski from the8agency, said: “The campaign message captures audience experience and how the functionality of our home has truly changed and will perhaps be changed forever with the great re-set. Lifestyle is also now playing a bigger part in purchasing behaviours”
The media buy is national and launches July across Southern Cross Austereo and in some markets, ch9 & 7 Affiliate Sales.
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