Medium Rare Content Agency has announced the appointment of Fiorella Di Santo in the new role of chief operating officer.

As COO, Di Santo (featured image) will be responsible for sales, marketing, production, IT and HR across the company.

Prior to joining Medium Rare, Di Santo was general manager of publishing (Fashion, Luxury, Food & Home) at Bauer Media.

Previously, she spent more than 20 years at News Corp Australia in a variety of positions, including group sales director.

About the appointment, Gerry Reynolds, managing director Medium Rare, said: “Fiorella’s unique mix of experience across content, media sales and operations make her the perfect addition to our senior management team as we seek to maintain the continued growth of the business.

“Sally Wright and I started the company less than five years ago with a staff of three.

“We’re now just shy of 200 employees.

“And, with the recent additions of Jetstar, Bunnings and Chartered Accountants ANZ to our roster, it’s vital that we evolve our management structure to ensure we continue to service our clients above and beyond expectations.

“We’re very excited to welcome Fiorella aboard.”

Fiorella Di Santo said: “I’m looking forward to working closely with the exceptionally talented team of content creators and sales representatives at Medium Rare to help further the development of best-in-class ways to tell stories and reach new audiences.”