Finish Revamps Iconic Bondi Icebergs In Initiative To #FinishWaterWaste Via DEC PR

Finish Revamps Iconic Bondi Icebergs In Initiative To #FinishWaterWaste Via DEC PR
SHARE
THIS



Finish has today launched a campaign in a bid to raise awareness of the small habits we can make to Finish Water Waste.

Finish, a RB Hygiene Home brand and number one recommended dishwasher brand globally, was intent on lending its brand power to help a cause directly linked with its purpose – water scarcity.

The creative ‘Finish Water Waste’ was developed by DEC PR in response to research highlighting that while Australia is the driest country in the world, it is the third largest consumer of fresh water, using an average 100,000 litres per person per year.

In fact Australians waste up to 20 billion litres of water a year just through pre-rinsing dishes before loading the dishwasher.

For each promise made via social media using #FinishWaterWaste, Finish will donate 40 litres of water to drought affected Australians through not-for-profit organisation, Rural Aid.

As Rural Aid’s Official Water Partner, Finish has promised to donate 6.8 million litres of water to rural communities in need.

The integrated marketing campaign will have multiple touchpoints with consumers led by the activation launch at Bondi Icebergs, supported by TVC running across screens, PR, social media, influencer marketing and point-of-sale.

Launching the new initiative, Sydney’s iconic Bondi Icebergs Pool has today been transformed into the country’s largest kitchen sink.

Former Olympian and Finish Water Waste ambassador, Libby Trickett has Turned off the Tap and made her own promise hoping to inspire more Australians to get involved.

The campaign is part of a global commitment from Finish to bring worldwide attention to the issue of water scarcity and inspire smarter water use at home.

The global campaign has already launched in Turkey with Italy to follow; countries where water scarcity is a lesser known issue among the population than it is in Australia.

Arnaud Sudre, marketing director of RB Hygiene Home said: “At RB Home & Hygiene, our vision is to create a cleaner world. As a business, we believe we have a responsibility to affect change that delivers wider benefits to society and the environment.

“We want our brands to deliver beyond their functional benefit and we want to leverage our brand power for a greater good.

“Australians are savvy on the issue of water scarcity and so our role here is to help educate them on some of the simple habits we can all change to reduce water wastage.

“We don’t have all the answers or think we alone can solve the water crisis, but we believe that we can play a role to raise awareness on ways to conserve water. We’re very excited by this campaign and are asking Australians to make their promise and help Finish Water Waste,” said Sudre.

Finish has onboarded National Geographic as a global content partner, developing short form OLV and native content outlining the magnitude of the water scarcity crisis in Australia and tips for reducing our water consumption in the home.

The campaign will also air a 45”, 30” and 15” TVC on free to air from Sunday 8 September, demonstrating the water that is wasted by pre-rinsing your dishes and Finish’s commitment to Finish Water Waste.

In addition to making a water donation for promises made by Australians via the hashtag, Finish will also donate 40 litres of water for in-store purchases of select packs of Finish Quantum Ultimate at Coles and Woolworths throughout September and early October.

Through social media and in-store pledges, Finish and Rural Aid will donate up to 6.8 million litres of water to communities in need.

Credits

Brand: Finish

Reckitt Benckiser Hygiene Home Campaign Creative

PR & Social: DEC PR

Media:

Zenith

Design: Momentum

Content Partner: National Geographic Water Delivery

Partner: Rural Aid

Activation: Habitat

TVC: Havas

Microsite: Max Lochhead

Please login with linkedin to comment

bondi icebergs finish

Latest News

Foxtel Unveils Ladbrokes, TAB, And RedRooster As New NRL Sponsors
  • Media

Foxtel Unveils Ladbrokes, TAB, And RedRooster As New NRL Sponsors

Foxtel Media today announced new additions to the line-up of brands who have signed up as partners on FOX LEAGUE for the return of the 2020 NRL Telstra Premiership on Foxtel, Foxtel NOW and Kayo Sports. Ladbrokes, TAB, and RedRooster join the line up of existing NRL advertisers that includes Sportsbet, McDonald’s, KFC, Harvey Norman, Ford, […]

Daylight Agency Wins New Accounts
  • Media

Daylight Agency Wins New Accounts

Integrated communication services firm Daylight Agency has secured several new accounts and added additional projects to its portfolio which will see it undertake a mix of creative and communication work for companies across a breadth of sectors. The new wins include world-leading facial recognition platform Verify Faces, international disinfection system Airande and boutique accounting and […]

Nando’s And Foodbank Partner To Help Those In Need
  • Media

Nando’s And Foodbank Partner To Help Those In Need

Partnering with Foodbank, Australia’s largest food relief organisation, Nando’s is asking its customers to help answer the increased demand for food relief from vulnerable people this winter. From this week, every time Aussies tuck into their favourite Nando’s meal over the value of $15, they will be automatically helping feed one of the many vulnerable […]

Yard And SpeakUpAfrica Promote Hygiene And Social Distancing In Africa In New Campaign
  • Campaigns

Yard And SpeakUpAfrica Promote Hygiene And Social Distancing In Africa In New Campaign

As Coronavirus makes its way around the world, most of us have already been faced with the pandemic and the stringent measures we all need to adopt to protect ourselves and others. But while the media reports on statistics in Europe, North America and Asia, and as we start to come out of lockdown, Africa […]

by B&T Magazine

B&T Magazine
Milk & Honey PR Accredited By Investors In People
  • Media

Milk & Honey PR Accredited By Investors In People

Milk & Honey PR has achieved Investors in People (IIP) accreditation. This adds to the agency’s suite of independent quality measurements, which also include the Communications Management Standard (CMS) and B Corporation certification. No other PR agency holds all three quality accreditations. Investors in People is a movement to make work better. To put people first and […]

Asite And Zoom Form Collaboration
  • Technology

Asite And Zoom Form Collaboration

Asite has announced that Zoom, the cloud-based video conferencing tool being used by millions around the world, has been integrated with the Asite platform. Together, Asite and Zoom enable real-time collaboration on shared content, helping teams when working remotely or away from their projects. The initial Zoom integration will allow users to start instant real-time audio […]