Find Happiness In The Everyday Says Cutesy-Cute New Work From Barilla

Find Happiness In The Everyday Says Cutesy-Cute New Work From Barilla
SHARE
THIS



Forty-five years after its founding, Mulino Bianco – one of the biggest brands among the Barilla company and the leading brand of baked products in Italy with more than 140 references in its portfolio, the brand which has established the breakfast culture in Italy – launches a new advertising campaign that focuses on people and their personal pursuits of happiness. Especially in these moments marked by fears and uncertainties. 

In a campaign created by Publicis Italy and directed by award-winning filmmaker Gabriele Mainetti, Mulino Bianco reminds Italians that happiness is possible even today. We just need to look for it in the little things.

Often, people take little things and everyday pleasures of life for granted. But these are the very things that can bring us joy – even if it’s just for a while. They are the ones that can help us look at tomorrow renewed optimism despite living during a period marked by uncertainty and fear.  

The new communication format, introduced by a film-manifesto, features a child protagonist who struggles with his personal pursuit of the things that make him happy. 

After which, a series of commercials will gradually introduce the other characters who all seek different forms of happiness through little moments, moments shared with Mulino Bianco. We will meet those who love jumping in puddles, sliding on handrails and eating a Crostatina crust side first.   

These are all little moments of happiness, intimate and personal, and different one from the other. In them, we can all identify ourselves and find reminders of how happiness isn’t such a remote and unreachable aspiration. 

Please login with linkedin to comment

Barilla Publicis Italy

Latest News

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo
  • Advertising
  • Campaigns

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo

Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]

by B&T Magazine

B&T Magazine
Nine & Stan Eye Off NBL Rights
  • Media

Nine & Stan Eye Off NBL Rights

On an unrelated note, Hugh Marks spotted practising his alley-oops and free throws at the North Sydney basketball courts.

by B&T Magazine

B&T Magazine
Creepy Or Convenient?
  • Technology

Creepy Or Convenient?

If B&T's editor could think of a three-word headline for every story he'd be retired by now.

Opinion

by B&T Magazine

B&T Magazine