The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

Posted 3 minutes Ago

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The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Talkwater, a consumer intelligence platform, has released their 2021 Brand love Story report, which analysed 1,200 global brands to find which were most loved during the pandemic. By monitoring conversations on social media, news, and blogs, and by using their proprietary sentiment analysis and speech analytics capabilities, Talkwalker identified the key brand love indicators – […]

Posted 22 minutes Ago

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The government’s reluctance to introduce a nationwide Covid vaccine advertising campaign has been attributed to concerns around supply shortages. Earlier this year, as both the AstraZeneca and Pfizer shots became available around the nation, the government pledged to support the vaccines with a multi-million-dollar advertising campaign. However, there has seemingly been a limited effort in […]

Posted 25 minutes Ago

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triple j is giving high school musos the chance to win flights to Sydney to record, remix and master their next big hit at the triple j studios with this year’s Unearthed High. To enter, all you’ve gotta do is this: Upload your song/s to your triple j Unearthed profile by Sunday 25 July at […]

If anything, recent TV numbers are proving highly unpredictable. Unlike the jokes on the recent 'Friends' reunion.

Posted 54 minutes Ago

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Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

While Australia is the most diverse country in the world, with 30 per cent of people born overseas, this is not reflected in the advertising industry. Only 16 per cent of people in advertising are culturally diverse and often, they are the only one in the room. A collective of professionals from across the industry, […]

Posted 1 hour Ago

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Aussie agencies off to a solid start on Day One of Cannes. Not that there's been a rush on rosé down at Liquorland.

Posted 1 hour Ago

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Jackie O named Weight Watchers newest ambassador. Yet, B&T reckons Kyle would've made a far more entertaining choice.

The Media Federation of Australia (MFA) has released the 2021 MFA Transparency Framework, outlining a set of best-practice principles of transparency for agencies and advertisers to follow. First developed by the MFA Board and executive in 2015, the updated Framework reflects progress and changes in the marketplace, and moves to a principles approach to accommodate […]

Matt Cooney has extended his chief growth officer role in the Publicis Groupe to take on national growth and marketing for the Saatchi & Saatchi Australia brand. Cooney, who has led his own Sydney-based consultancy as well as previously running new business at Host, is a seasoned operator having also served on management teams at […]

Australia’s growing list of in-house agencies now have access to a connected community with the launch of the In-House Agency Council (IHAC) steered by founder and chairman CEO Chris Maxwell. Established with the objective to help marketers maximise their in-house agencies by attracting the best talent, building capability along with benchmarking and sharing industry best […]

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Leading Australian period care brand Libra has launched a new integrated campaign to mark the launch of Libra Period Proof Briefs, created to educate on the ease of use when it comes to period underwear.

Posted 20 hours Ago

Opinion

by Susan Shrimpton

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]

Not only will winning a Cannes Lion mean you can charge clients double, you'll also be doing good for the oceans too.

B&T has no real opinion on press conference drinks, suffice to say the losing team deserves a gin and a Panadol.

Ben Roberts-Smith's defamation gets even MORE complicated! But if you understood The Matrix films, you should be okay.

The nation's tax-funded broadcasters continue to make headlines. Arguably to the horror of the taxpayers that fund them.

Posted 23 hours Ago

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Here's an important one for today's 'to do' list. You need to even nudge it past 'send nasty email' & 'collect laundry'.

Posted 23 hours Ago

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Study finds 46% of Aussies are addicted to their phones. However, they're far less enthusiastic when it actually rings.

Football is the 'world game', while drunk fans tumbling out of the pub after a win also appears a worldly thing to do.

Seven says it won't be renewing Manu's contract, despite the Frenchman appearing on every single one of its TV shows.

Posted 1 day Ago

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Zurich extends partnership with Melbourne Football Club. Not that the head office has the foggiest idea about the rules.