As China gets back to post COVID normality while the rest of the world is at home weathering the storm, FILA China has appointed creative agency Paper Stone Scissors to its creative account.
In the relatively short time working together, we were able to shoot in Sydney just before Lockdown, then via remote art direction between Australia and Shanghai to create a range of motion content for their many channels.
With brands required to be more present than ever during these times, we are working tirelessly to help create the most relevant and appropriate campaigns and content for FILA to help them grow and remain front of mind for their customers.
Our first project for a collection titled Solar Pack that launched Monday 13th April, is one of the most successful campaigns ever run by FILA China, selling out of the full range within the first 24 hours of its launch.
Andrew Majzner, Creative Director and Co-Founder at Paper Stone Scissors, says, “We are thrilled to be appointed to work with such a globally iconic brand. Throughout China, FILA’s plan for the future is to grow through product innovation, exciting collaborations, expansion of physical stores and to up the anti across their digital channels. We are very excited to be partnering with them on this journey.”
It’s an interesting time for apparel brands globally and Paper Stone Scissors have been working with all of our clients to ensure they stay connected with their customers throughout this time. FILA China saw the need to connect in new ways during their lockdown and came out firing, ready to make their mark as a leading, global, premium sports brand.
Creative Agency – PAPER STONE SCISSORS
Creative Director – Andrew Majzner
Senior Art Director – Dylan McDonough
Senior Producer – Georgina Emselle
Film – Ribal Hosn @ The Artist Group
Stylist – Kirsty Barros
Hair Stylist – Daren Borthwick @ The Artist Group
Makeup Artist – Victoria Baron @ MAP
Rossana @ KULT
Jelle @ KULT
Thomas @ IMG
Jessica @ Priscillas
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