B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Fiji Airways Launches Campaign To Attract More Golfers To Fiji
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Fiji Airways Launches Campaign To Attract More Golfers To Fiji
Advertising

Fiji Airways Launches Campaign To Attract More Golfers To Fiji

Staff Writers
Published on: 6th October 2016 at 11:33 AM
Staff Writers
Share
3 Min Read
SHARE

Fiji Airways has embarked on a campaign to attract Aussies, Kiwis and a stack of other international travellers to Fiji for its world-class golfing facilities.

The campaign includes a sponsorship of the Fiji International golf tournament that tees off today at the stunning Natadola Bay Championship Golf Course on the main island. Fiji Airways is the official airline of the tournament.

Taking place until Sunday and headlined by some of the world’s top golfers including Fijian and three-times Major Champion Vijay Singh, the tournament – now in its third year – has become one of the country’s biggest sporting events, attracting golf fans, sport stars and media from around the globe.

Former Australian Wallabies captain George Gregan is in Fiji as an ambassador for the 2016 Fiji International. A keen golfer, Gregan is attending the Fiji International, along with VIP guest, Fiji Airways Global Ambassador, Jarryd Hayne.

To coincide with its partnership, Fiji Airways has also launched a digital campaign to help showcase the tropical islands as a golfer’s paradise, and the airline as the best way to get there.

The campaign includes the production of video content that has been produced by iris.

https://youtu.be/wR67c817l10

As well as being published and promoted online globally, the beautifully shot video will feature in-flight on all international flights from November.

“Fiji is a golfer’s dream, yet until recently, it has flown relatively under the radar in terms of being known as a year-round place to go with friends or family to tee off,” said Andre Viljoen, managing director & CEO.

“With our sponsorship and dedicated marketing push, we’re hoping to boost golf tourism and attract more global golf-loving visitors to our home of Fiji. If you love golf, you need to come here.”

Less than four hours away from Sydney, Fiji boasts 14 golf courses, with three 18-hole, 72-par championship courses on the main island of Viti Levu, including home of the Fiji International golf tournament, Natadola Bay Championship Golf Course. The digital campaign forms part of Fiji Airways’ wider efforts to showcase the national airline as one that embraces its culture; one that treats each of its guests as a member of the family, and not just a seat number.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: BCM Parntership
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?