Typically, the market research industry has not been the go-to career when students are thinking about their university courses or post University careers. Fiftyfive5 have purposefully set out to change that. 2021 sees the introduction of 8 new graduates to the organisation. Supporting the next generation of practitioners and industry at large.
Bringing their keen sense of insight and fresh focus the team of 8 join Australia’s largest independent market research agency. Welcoming; Samuel Carrick, Janelle Fandialan, Vince Lam, Alice Harris, Jack Ryan and Christy Johnston joining the Sydney team; along with Franziska Deitert in the Auckland office. Caelan Bistram will also be continuing as a grad having joined the agency last year as an intern.
The team brings incredible talent from a wide range of degrees and personal backgrounds including; Marketing and Media at Macquarie, Bachelor of Business at UTS, Arts, Media and communications, marketing and design and commerce degrees from Sydney University and commerce from the University of Auckland.
Emma Hetherington, graduate program consultant, said: “We set out to find the best and brightest talent, who might not have previously considered a career in market research. We were overwhelmed by the response and quality of applications this year, making it very difficult to make our final selections.
“We’re delighted with the brilliant mix of personalities, experience and perspectives our new cohort bring to the team. The team have been immersed in our ‘Week Zero’ training programme delivered by our best-in-class practitioners to give them a solid grounding of knowledge, develop their strategic thinking and offer opportunities to accelerate an exciting career in brand research and consulting.
“They will join their client team this week, along with an ongoing programme of seminars & off-sites to develop their skills and knowledge,” Hetherington said.
The business is impressed with the solutions and pro active suggestions that have already been tabled and are looking forward to the fresh injection of ideas and contribution to the business that the team will make, as they begin to work a broad range of industries and capabilities impacting client growth.
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