Fiftyfive5 Appoints New Director

Fiftyfive5 Appoints New Director

As Fiftyfive5 continues to grow, so does its senior team. Fiftyfive5 are excited to announce the appointment of former TLE Managing Partner, Dominic McCarthy.

Dom’s two decades of experience as an insights specialist and brand strategist has included leadership roles at both global and boutique agencies – The Leading Edge, Pollinate and Naked Communications – across Australia and the UK. Dom has a significant breadth of cross-sector experience having partnered with clients in the telecommunications, pharmaceutical, FMCG, travel, tourism and financial services sectors.

“I’ve always been passionate about leveraging data and insights to drive practical real-world implications for clients. I’m thrilled to join the expanding team at Fiftyfive5 and I’m very aligned with the business’ focus on challenging conventional thinking and partnering with clients to help them drive their growth agendas” said Dom McCarthy.

Dominic will step into a director role in the Sydney business, leading a team and heading a number of key client relationships in the financial services, technology, FMCG and Healthcare sectors.

“Dom further strengthens what is the strongest line up of senior, highly experienced talent in this region.   Our offer to clients has always been a senior team, working on the business in a hands-on way and Dom is very much aligned to that philosophy.   We welcome Dom into the leadership team and are excited to work with him to continue to drive Fiftyfive5’s growth” said Mark Sundquist, Founding Partner and CEO, Fiftyfive5.

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