Fiat Partners Exclusively With ELLE For Site Re-launch

Fiat Partners Exclusively With ELLE For Site Re-launch

Fiat has signed on as exclusive launch partner for the new-look ELLE website as part of a major collaboration to coincide with Fashion Week Australia.

The partnership comes as the redesigned website launches today with new ad capabilities and greater commercial integration opportunities.

Fiorella Di Santo, director of sales at Bauer Media, said: “The new ELLE site is optimised for enhanced advertiser integration, and we’re delighted that Fiat has come on board as our launch partner to demonstrate these capabilities to full effect.”

Fulvio Antonelli, director of marketing at Fiat Australia, said: “Fiat is thrilled to be the launch partner of the new ELLE.com.au website.

ELLE’s status as the premier fashion publication and its track record for innovation and integration in the digital space align beautifully with Fiat’s own brand values. The Festival of Fiat, led by the fashionable Fiat 500X SUV, is the perfect vehicle for this collaboration.”

The ‘Festival of FIAT’ campaign will incorporate the FIAT 500X SUV across video, an interactive car hunt, written and social content as it offers an intimate behind-the-scenes look at Australia’s premier fashion and lifestyle event. Former AFL star and hot new presenter Tom Derickx, will be the guide for the week, highlighting the latest fashion innovations, trends and fascinating people with a certain kind of X factor.

Consumers can win the chance to see how fast they can spend $5,000 in a Fiat in the ‘Find the FIAT’ competition hosted on the website. Clues to the location of a FIAT 500X will be hidden throughout the site.

The integrated campaign will be amplified across the To Love Network of brands and in ELLE magazine.

Justine Cullen, editor-in-chief of ELLE Australia, said: “Fashion Week is the biggest event in the Australian fashion calendar, so what better time to unveil ELLE’s fresh new online look.

“At ELLE, our focus is always on innovation, and the new site will allow the team to bring the highest quality fashion week content to our audience in the fastest and freshest way possible.”




Please login with linkedin to comment

campbell's soup Marin Software APC

Latest News

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels
  • Campaigns

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels

Brand extension agency Asembl has whipped up a wonder in every bite with the partnering of Streets’ Golden Gaytime and Griffin’s Marvels for the first ever Golden Gaytime Inspired Biscuits. Available now from Coles stores nationally and online, the Griffin’s Marvels Golden Gaytime Inspired Biscuits are a wonder in every bite – irresistible Golden Gaytime […]