For the launch of the New 500X, Fiat has made a delightful short movie lasting two-and-a-half minutes, inspired by the cult film Back to the Future.
The spot’s the work of Leo Burnett UK and is called “A Taste of Tomorrow. Today” and follows on from the tribute video “See you in the future”, launched last year to celebrate the Fiat 500’s 60th birthday and starring Oscar-winner Adrien Brody.
The ad starts in a sixties Italian city, where a young couple are riding in a classic D series Fiat 600 before a lightning bolt strikes the car and projects it into the future, which is our present, transforming it into the New 500X. Check out the fun spot below:
Commenting on the spot, Olivier François, head of Fiat brand and chief marketing officer FCA, said: “After the great success of the “See you in the future” tribute video, we decided that a film was the best way to present the many new features of the New 500X as well.
“The result of this is ‘Fiat 500X – A taste of tomorrow. Today’, a short movie inspired by the mid-eighties film Back to the Future, which tells a captivating, original story that pays homage to a great cinema tradition and can also be perfectly modulated to the needs of the individual EMEA Region markets.
“The effective, flexible, global advertising strategy dropped on the Fiat social channels for the pleasure of customers keenest on new media, where it has so far recorded more than over 32 million views, best result ever for FCA, and now ready to be broadcasted on TV stations across Europe.”