FGMNT Offers Ad Agencies Free Access Over Christmas To Its 360-Degree Video & VR Creative Tool

FGMNT Offers Ad Agencies Free Access Over Christmas To Its 360-Degree Video & VR Creative Tool
SHARE
THIS



Melbourne start-up FGMNT is offering ad agencies a completely free and fully functional 30-day trial of visualisation and efficiency tool SITU.

In the spirit of Christmas giving, the SITU team wants all agencies to experience the benefits of developing, testing and visualising campaigns in real out-of-home environments.

The power of SITU is that it allows agencies to easily drag and drop their creative concepts into a real-life scene and test it through the eyes of the consumer in VR.

FGMNT chief executive Nick Wright said: “SITU is an intuitive tool that enables you to quickly view your creative in a variety of real out-of-home scenes, shot in 360-degree video – then share it locally or remotely, presenting live on desktop, on your mobile or in immersive VR.

“Current agency tools just can’t do this. SITU helps agencies create better out-of-home campaigns, streamlining internal communication and getting clients across the creative vision much faster than before.”

SITU is designed with a simple, easy-to-use interface so that it can be used by anyone.

Functionality includes quick drag and drop of static and video creative into a wide range of out-of-home (OOH) inventory, with an ability to cycle through, compare creative executions and view from multiple angles. Projects can be shared with a team or with clients.

SITU

SITU premiered on the world stage earlier this year at the Cannes Lions Festival of Creativity, with much of its traction to date due to its partnership with Publicis Australia and oOh!media, who have influenced the product’s development.

Brendon Cook, CEO of oOh!, said the company is excited to be partnering with FGMNT and Publicis on the development of SITU.

Publicis Melbourne, co-creators of the SITU concept, have been working closely with FGMNT, advising on the toolset for creative agencies.

The creative seed for SITU came directly from a need within the Publicis team at a time when they were working to properly visualise a client’s campaign. Since then, Publicis have been involved in its development and is a foundation client.

Abdrew Baxter, chairman of Publicis for Australia and New Zealand, said: “SITU is an amazing product. We can visualise an out-of-home landscape, or put the VR goggles on and see exactly how a campaign is going to roll out, whether it be stills or digital format, and we can change that creative up to show the client or marketer exactly how it’s going to look.”

oOh!media has been working with FGMNT to shoot over 100 of its OOH sites for the National Library of Australia, which continues to build, along with the tool’s overall functionality.

“Our relationship with oOh! has been key in shaping SITU, its features and its application in the workflow of out-of-home campaign development and execution,” Wright said.

“Our immediate and humble goal is to see SITU revolutionise the creative development and strategy process.

“There are many other use cases for SITU across the industry, such as creative testing by research agencies. We are excited to hear from users about how they are using SITU day to day.”

Please login with linkedin to comment

FGMNT SITU

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]