The federal minister for women, Kelly O’Dwyer, is seeking a national response to stop Wicked Campers “sexist”, “offensive” and “misogynistic” branding.
With branding and slogans such as “in every princess there is a little slut that wants to try it just once”, “the best thing about oral sex – 5 minutes of silence” and “life sucks if your girlfriend doesn’t”, Wicked Campers often comes under fire from women and families who don’t enjoy sharing the road with such vulgarity.
O’Dwyer has written to state and territory ministers urging them to support her stance and create a unified national approach to force Wicked Campers to comply with community standards.
Wicked Campers has so far managed to keep its cars on the road because the company owns the vehicles the ads are displayed on.
And, with no third party media provider Ad Standards can work with, the existing legislation has allowed Wicked Campers to dodge Ad Standards’ Community Panel’s determination to remove the offensive advertising on its vehicles.
Recently, Queensland and Tasmania have introduced legislation specifically targeting Wicked Campers, which gives power to motor vehicle registries to deregister any vehicle that doesn’t comply with Ad Standards determinations.
Yet without uniform law across the nation, Wicked Campers has been able to avoid compliance by changing the registration of its vehicles to another state.
Deputy prime minister and minister for transport, infrastructure and regional development Michael McCormack is working on regulatory reforms through the Transport and Infrastructure Council (TIC) forum of state, territory and federal ministers.
Aussie actor and media personality Shane Jacobson has joined forces with Sydney Water to launch a new water conservation campaign called Turn it off, Bob – urging us to think differently about our relationship with water. The campaign launched yesterday, and features Jacobson in character as the likeable larrikin, ‘Bob’, whose long steamy shower sparks […]
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]