“F@ck Me! That’s Low Prices!” Outdoor Goes Hilariously Awry

“F@ck Me! That’s Low Prices!” Outdoor Goes Hilariously Awry

A billboard in Palmerston North on New Zealand’s north island has gone viral after it was placed next to a light pole, changing the advertising message in a wholly more sinister way.

The ad, for discount grocer Pak’nSave, played on a rugby theme to coincide with the current World Cup in Japan.

7fkkxeb4xrdqhkmithgbuez5ue

The ad reads, “Ruck me! That’s low prices”, however, a nearby lamp post has obscured the “R” to make it look like an “F”.

And, as these things do, people immediately took to social media to extol their joy at the mishap. Some wags even suggesting it was a deliberate marketing stunt by the grocery chain.

However, a Pak’nSave person dismissed the allegation, telling local media: “Regarding the placement of this particular poster, a quick shuffle to the left or right resolves the pole situation.”

Apparently, its not the first time Palmerston North residents have been exposed to vulgar outdoor advertising. People taking to social media to suggest the Pak’nSave campaign reminded them of a recent spot by a furniture retailer that read “Sofa King good deals” or a scaffolding firm that promised the “best erections in town”.

 

 




Please login with linkedin to comment

Ad campaigns Out Of Home Pak'nSave

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]