AJF Partnership, one of Australia’s largest and most effective independent agencies, and the global agency network FCB, have announced an affiliation, whereby FCB’s clients and senior staff will transfer into AJF Partnership Sydney, effective August 4.
“AJF Partnership is an excellent agency for an affiliation in Australia,” said Bryan Crawford, Chairman of FCB New Zealand and Australia. “The combination of AJF’s creative effectiveness and extensive resources together with the highly-valued existing team at FCB Sydney provides our multi-national clients with additional services to help grow their businesses”.
Digby Richards, Managing Director at AJF Partnership Sydney (pictured), said, “We’re very honoured that the FCB network has chosen AJF Partnership to become an affiliate. We are excited about welcoming four great brands and a senior, experienced team into the business and helping them all grow”.
There is no other arrangement in place with FCB apart from the commercial servicing of the client base as an affiliate.
Note from B&T:
Today’s announcement comes just three months after FCB underwent a global rebrand which saw its moniker shortened from DraftFCB to FCB.