Father’s Day Shoppers Set To Out-Spend Mother’s Day, But Not All Retailers Will Feel The Love

Father’s Day Shoppers Set To Out-Spend Mother’s Day, But Not All Retailers Will Feel The Love
SHARE
THIS



A report into Fathers’ Day gift giving has revealed it’s good news for food and drink retailers who are likely to see the biggest jump in sales this Sunday. 

Aussie retailers can expect to see bumper sales on Father’s Day this Sunday, according to data from Vend, a leading cloud-based POS and retail management software company.

Vend sales data from over 5000 Australian retailers shows that spending on Father’s Day last year jumped by eight per cent compared to an average Sunday, and increased by six per cent the year previous.

Perhaps surprisingly, retail spend is also likely to be slightly higher than on Mother’s Day, with Vend data showing just five per cent increase in spend on Mother’s Day this year, and a less than one per cent increase last year.

According to Vend’s data, it is places to eat and drink that will see the biggest spending increase on Sunday. Sales figures show a 12 per cent increase in spend at cafes and restaurants on Father’s Day last year compared to an average Sunday, while food and drink retailers also saw a 12 per cent increase. However fashion, homewares, and beauty stores all had declines in spending on Father’s Day.

“Overall, our data shows an upward trend in the amount people are spending on Father’s Day, and we predict that this will continue which is great news for some retailers. But for stores like fashion, beauty and homewares who could see a bit of drop on Father’s Day, there are still ways they can get in on the action” says Dave Scheine, country manager Australia and New Zealand, Vend.

“Shoppers often struggle with what to buy their Dads and so default to something else such as heading out for a meal. What they really need are some new ideas. Simply packaging up a selection of products into Father’s Day gift sets, teaming up with other local stores to create special offers or products, or even offering expedited delivery for last-minute purchases, could make all the difference.”

Father’s Day sales breakdown 2016

  1. Cafes/restaurants: 12 per cent increase
  2. Food and drink: 12 per cent increase
  3. Sports hobbies and toys: 1 per cent increase
  4. Home, lifestyle and gifts: 9 per cent decrease
  5. Fashion Apparel: 11 per cent decrease
  6. Health and beauty: 22 per cent decrease

Please login with linkedin to comment

Bench PR misleading ads

Latest News

Microsoft Build 2022 Conference Unveils A Number Of Key Updates On Windows, Office, And More
  • Technology

Microsoft Build 2022 Conference Unveils A Number Of Key Updates On Windows, Office, And More

Microsoft’s Build conference for developers that took place yesterday showcased several important additions to the US tech giant’s PC software that will soon be released to the public. During the presentation, which was live-streamed for audiences all around the world, the company revealed their plans for various programs such as Teams. Microsoft will soon be […]

Australia’s Ad Standards Received 4675 Complaints In 2021, Up 33% Year-On-Year
  • Advertising

Australia’s Ad Standards Received 4675 Complaints In 2021, Up 33% Year-On-Year

Australia’s ad watchdog Ad Standards has released its annual Review Of Operations that provides an insight into advertising complaint statistics and key areas of work in 2021. Some 4675 advertising complaints were lodged last year, 33 per cent more than in 2020. The Ad Standards Community Panel considered a total of 315 cases and upheld […]

by B&T Magazine

B&T Magazine
Global Study Finds Top Challenges For Journalists & Uncovers Relationships With PRs
  • Media

Global Study Finds Top Challenges For Journalists & Uncovers Relationships With PRs

Cision, a communications platform helping public relations and marketing professionals around the world understand, influence and amplify their stories, released its annual State of the Media report with responses from more than 3800 journalists from 17 global markets to understand challenges faced in a marketplace that is rapidly evolving, and how public relations can support […]

The Six Habits Of Successful Entrepreneurs
  • Opinion

The Six Habits Of Successful Entrepreneurs

Alan Manly (main photo), OAM, is the CEO of Universal Business School Sydney (UBSS) and author of The Unlikely Entrepreneur. In this guest post, Manly offers tips from turning that side hustle into entrepreneurial greatness… Over the past few years, the success of leading businesses and entrepreneurs has been thrust into the spotlight like we […]

Opinion

by B&T Magazine

B&T Magazine
Metarise Create Innovation With Australia’s First-Ever Web3 Incubator
  • Technology

Metarise Create Innovation With Australia’s First-Ever Web3 Incubator

Collective Campus, Australian innovation consultancy and start-up accelerator, is spinning off Metarise – a web3 venture fund and tokenized start-up accelerator focused on bringing web3 projects to life across Asia-Pacific. Having run numerous web2 accelerators in partnership with brands such as Microsoft, Village Roadshow, Charter Hall, and Mills Oakley, Metarise’s ANZ Launchpad will be run […]

TikTok Unveils A Whole New Field Of Marketing Opportunities Through #TikTokMadeMeBuyIt
  • Campaigns
  • Technology

TikTok Unveils A Whole New Field Of Marketing Opportunities Through #TikTokMadeMeBuyIt

The popular video sharing platform TikTok is showing agencies its unique potential as a place to share their products with its latest #TikTokMadeMeBuyIt campaign, which is becoming increasingly appealing with audiences and users. During the pandemic, TikTok became one of the breakout social media outlets, rapidly rising in account numbers as people all across the […]

Spotify Introduces Call-To-Action Cards As A Method Of Immersive Advertising
  • Marketing
  • Technology

Spotify Introduces Call-To-Action Cards As A Method Of Immersive Advertising

Music streaming service Spotify has created a new way for marketers to reach their target audiences with the launch of Call-To-Action (CTA) cards, a series of clickable, interactive companion display units for audio ads. Powered by Spotify’s Streaming Ad Insertion (SAI) technology, these CTA cards will be tied to the audio ads that Spotify users […]

InMobi Announces Expanded Charters For The Local Team In Australia & NZ
  • Media

InMobi Announces Expanded Charters For The Local Team In Australia & NZ

InMobi, a provider of content, marketing, and monetisation technologies that help businesses fuel growth, announced expanded charters for the local team in Australia and New Zealand (ANZ) today. Including the expansion of Richard O’Sullivan’s (main photo) role as VP & general manager, ANZ to double-hat and become VP of Agency Partnerships in Asia Pacific (APAC). […]

BrandCrowd Report: Sustainability Has Become A Top Priority For Aussies Post-Lockdown
  • Marketing

BrandCrowd Report: Sustainability Has Become A Top Priority For Aussies Post-Lockdown

BrandCrowd, the online creative marketplace that helps start-ups, businesses and entrepreneurs find and create their perfect logo, has today unveiled data and insights that showcase the impact of the pandemic on logo designs. The data compares sales of 44,000 logos from March 2021 to March 2022 in a bid to paint a clear picture of […]

Broadsheet Media Makes Two Key Promotions To Boost Its Sales And Partnerships Team
  • Marketing

Broadsheet Media Makes Two Key Promotions To Boost Its Sales And Partnerships Team

Broadsheet Media has bolstered its sales and partnerships team with two senior promotions following a stream of new client wins and a significant growth period for the independent Australian publisher. Christina Voss and Michila Macleod take on new leadership roles as part of the senior leadership team, led by general manager Sian Whitaker. Christina Voss […]

Doritos 3D Launch New AR-Boosted Experience On Snapchat That Will Have You Losing Your Head
  • Campaigns

Doritos 3D Launch New AR-Boosted Experience On Snapchat That Will Have You Losing Your Head

To celebrate the return of the bold new Doritos 3D Crunch chip range across Australia, PepsiCo has partnered with Snapchat and Akcelo to create a personalised Augmented Reality (AR) experience that gives millions of users across the country the opportunity to experience the new 3D Dorito Chip in an innovative and personalised way. The puffed-up […]