British female fashion brand Missguided has continued with its unique and quite revolutionary marketing unveiling its latest #inyourownskin campaign that features six different models all with unique skin features.
The youth retailer enlisted the models that had psoriasis, scars, albinism, birthmarks and freckles.
Its aim is to highlight to young women that advertising and marketing can often reject and isolate people who don’t feel part of the mainstream.
A Missguided spokesperson said of the campaign: “As a continuation of our #KeepOnBeingYou movement, we collaborated with six empowering women who have inspired us to capture their uniqueness in our #InYourOwnSkin campaign.
“These babes continue to challenge the world’s perception of beauty and exude the confidence to be comfortable #InYourOwnSkin.”
And people are loving it:
Check out some of the images from the campaign below:
Polly and her freckles
Maya who as a rare skin condition called epidermolysis bullosa
Beth has psoriasis
Plus-sized model Joanna has albinism
Isabella has a burn scar she suffered at age 17
Mariana was born with a birthmark on her face
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