Youth Fashion Label Unveils Campaign Using Models With Unique Skin Conditions

Youth Fashion Label Unveils Campaign Using Models With Unique Skin Conditions

British female fashion brand Missguided has continued with its unique and quite revolutionary marketing unveiling its latest #inyourownskin campaign that features six different models all with unique skin features.

The youth retailer enlisted the models that had psoriasis, scars, albinism, birthmarks and freckles.

Screen shot 2018-05-16 at 7.50.09 AM

Its aim is to highlight to young women that advertising and marketing can often reject and isolate people who don’t feel part of the mainstream.

A Missguided spokesperson said of the campaign: “As a continuation of our #KeepOnBeingYou movement, we collaborated with six empowering women who have inspired us to capture their uniqueness in our #InYourOwnSkin campaign.

“These babes continue to challenge the world’s perception of beauty and exude the confidence to be comfortable #InYourOwnSkin.”

And people are loving it:

Screen shot 2018-05-16 at 7.56.02 AM

Check out some of the images from the campaign below:

Polly and her freckles

polly

Maya who as a rare skin condition called epidermolysis bullosa

maya

Beth has psoriasis 

emma

Plus-sized model Joanna has albinism

joanna

Isabella has a burn scar she suffered at age 17

lll

Mariana was born with a birthmark on her face

shot-06-639

 

 




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