Kendall Jenner has once again found herself in the firing line over an endorsement deal, with many of her fans claiming they were misled via the social media hype drummed up by her “momager”.
On Saturday, Kris Jenner commended daughter Kendall on Twitter “for being so brave and vulnerable” in sharing “her most raw story”.
I’m so proud of my darling @KendallJenner for being so brave and vulnerable. Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become. pic.twitter.com/rJUXdN2Wmq
— Kris Jenner (@KrisJenner) January 5, 2019
To further fuel the intrigue of Kendall Jenner fans, Kris followed up with this:
Make sure to watch @KendallJenner’s Twitter on Sunday night to find out what I’m talking about and be prepared to be moved. #bethechange #shareyourstory #changetheconversation #proudmom #finallyasolution #authenticity #mydaughterinspiresme #getready
— Kris Jenner (@KrisJenner) January 5, 2019
However, the “raw” story Kris raved about on social media turned out to be an endorsement announcement for Proactiv, with the skincare company using Kendall’s battle with acne on the red carpet at last year’s Golden Globe Awards to plug its products.
— Kendall (@KendallJenner) January 7, 2019
And, understandably, many of Kendall’s fans were furious, claiming they were misled by the hype provided by Kris.
sis … don‘t tell me that THIS is the announcement your mom tagged with hashtag „bethechange“ and hashtag „shareyourstory“ and hashtag „changetheconversation“ ?? girl i- pic.twitter.com/JTslHNdZYk
— Sabrina (@anxiousabrina) January 7, 2019
Absolutely ridiculous @KrisJenner I’m ashamed for you pic.twitter.com/zkeMlOOaDc
— Kirbie D (@kirbiev) January 7, 2019
that’s it?! *cracks pepsi*
— Noel (@KingOfHotTopics) January 7, 2019
Thats your huge secret? Having acne? pic.twitter.com/3h1QmOxm71
— Sav ? (@theonesav) January 7, 2019
So Kendall Jenner’s big announcement is about her skin and basically a Proactiv endorsement? GURL pic.twitter.com/sepefMrgRz
— Dr. Harleen Quinzel (@MclovinCobain) January 7, 2019
kris jenner telling everyone to prepare to be moved by kendall because she’s set to reveal a deep and personal story that actually ended up being a f*cking proactiv commercial is honestly the most kris jenner thing ever
— stephen ossola (@stephenossola) January 7, 2019
Kendall Jenner teaming up with Proactiv is the biggest example of celebs and influencers hawking product they’d never use a day in their entire life, and I’m over it. *insert eye roll here*
— L E X I (@itslexihart) January 7, 2019
girl, we thought you gonna finally tell us ur gay pic.twitter.com/1Zyjr9cOjK
— indie (@INDIEWASHERE) January 7, 2019
Was this the “big announcement” Srsly, girl bye pic.twitter.com/HmJYfVDWR8
— Susan Rodriguez (@SusanR8a) January 7, 2019
Of course, this isn’t the first time Kendall has been slammed by the public for endorsing brands. Who could forget the infamous Pepsi ad that got lambasted, pulled and parodied.
