Kendall Jenner has once again found herself in the firing line over an endorsement deal, with many of her fans claiming they were misled via the social media hype drummed up by her “momager”.
On Saturday, Kris Jenner commended daughter Kendall on Twitter “for being so brave and vulnerable” in sharing “her most raw story”.
I’m so proud of my darling @KendallJenner for being so brave and vulnerable. Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become. pic.twitter.com/rJUXdN2Wmq
— Kris Jenner (@KrisJenner) January 5, 2019
To further fuel the intrigue of Kendall Jenner fans, Kris followed up with this:
Make sure to watch @KendallJenner’s Twitter on Sunday night to find out what I’m talking about and be prepared to be moved. #bethechange #shareyourstory #changetheconversation #proudmom #finallyasolution #authenticity #mydaughterinspiresme #getready
— Kris Jenner (@KrisJenner) January 5, 2019
However, the “raw” story Kris raved about on social media turned out to be an endorsement announcement for Proactiv, with the skincare company using Kendall’s battle with acne on the red carpet at last year’s Golden Globe Awards to plug its products.
— Kendall (@KendallJenner) January 7, 2019
And, understandably, many of Kendall’s fans were furious, claiming they were misled by the hype provided by Kris.
sis … don‘t tell me that THIS is the announcement your mom tagged with hashtag „bethechange“ and hashtag „shareyourstory“ and hashtag „changetheconversation“ ?? girl i- pic.twitter.com/JTslHNdZYk
— Sabrina (@anxiousabrina) January 7, 2019
— Kirbie D (@kirbiev) January 7, 2019
that’s it?! *cracks pepsi*
— Noel (@KingOfHotTopics) January 7, 2019
Thats your huge secret? Having acne? pic.twitter.com/3h1QmOxm71
— Sav ? (@theonesav) January 7, 2019
So Kendall Jenner’s big announcement is about her skin and basically a Proactiv endorsement? GURL pic.twitter.com/sepefMrgRz
— Dr. Harleen Quinzel (@MclovinCobain) January 7, 2019
kris jenner telling everyone to prepare to be moved by kendall because she’s set to reveal a deep and personal story that actually ended up being a f*cking proactiv commercial is honestly the most kris jenner thing ever
— stephen ossola (@stephenossola) January 7, 2019
Kendall Jenner teaming up with Proactiv is the biggest example of celebs and influencers hawking product they’d never use a day in their entire life, and I’m over it. *insert eye roll here*
— L E X I (@itslexihart) January 7, 2019
girl, we thought you gonna finally tell us ur gay pic.twitter.com/1Zyjr9cOjK
— indie (@INDIEWASHERE) January 7, 2019
Was this the “big announcement” Srsly, girl bye pic.twitter.com/HmJYfVDWR8
— Susan Rodriguez (@SusanR8a) January 7, 2019
We have 18 days until Christmas but for many in the marketing business, the biggest present has already arrived — Pinterest Predicts. The firm’s yearly look at the trends to come has become an integral part of campaign planning for many, with Melinda Petrunoff, Pinterest’s managing director for Australia and New Zealand, describing it as […]
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]