Ads for utes don’t typically get too many of us welling-up with tears; however, Toyota in the US has managed to do just that with a very sentimental spot unveiled on American TV screens last night.
The ad is the work of Saatchi & Saatchi and includes a gentle and subtle nod to the Christmas season too.
The ad features an evocative story about a family and the importance a humble tree has played in their lives. B&T won’t give away too much, instead why not simply watch it below. But be warned – have the tissues ready!