Development organisation Fairtrade has appointed GPY&R Melbourne as its creative agency to drive brand recognition in the Australian market.
Following a competitive tender process, GPY&R will be responsible for developing and supporting the rollout of a multi-platform advertising campaign.
Molly Harriss Olson said, “Fairtrade looks forward to working with GPY&R in the domestic market to enhance demand for products that bear the Fairtrade Mark and help reduce poverty, along with driving positive outcomes for producers in developing countries.”
GPY&R managing partner Julian Bell said the agency “is thrilled to take on this important project and looks forward to helping mainstream Fairtrade with great creative work”.
The campaign is scheduled to launch in April of this year.
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