Real estate property search site, the Fairfax Media-owned Domain Group, has debunked claims published on B&T yesterday that it had substantially lost ground to its arch rival, the News Limited owned Realesate.com.au.
Realestate.com.au cited Roy Morgan research that it said showed 3.5 million Australians had accessed its site in the six months to December 2014. During the same time it claimed rival Domain’s audience had dropped 100,000 to 1.8million.
Domain Group categorically denies the claims made by Realestate.com.au and today issued a statement via its director of communications , John Hine. It read:
“Roy Morgan has published a report suggesting a decline in the active user base of Domain’s desktop and mobile platforms. The Roy Morgan report is based on a telephone survey of a sample of Australians over the age of 14.
Domain Group tracks usage of its sites using industry-recognised web analytic tools – including Nielsen Online Ratings – Hybrid, for desktop and mobile site, and Google Analytics for mobile apps. The data clearly shows:
- Average monthly users for Domain mobile apps increased 17% year on year in the six months to 31 December 2014; and
- Average monthly unique audience for desktop and mobile site increased 9% year on year during the same period.
Domain Group, like its peers in the digital media industry, publishes usage data using web analytic tools such as Nielsen and Google – not recall-based telephone surveys which are a flawed and outdated methodology. Roy Morgan is using a quill and inkwell approach in the digital age.
Further, Roy Morgan failed to disclose a commercial relationship with REA Group when the report was published, which is very disappointing and raises questions about its conclusions.
As we so powerfully demonstrated last week, the fact is that Domain is increasing market share. We are extremely confident our strategy, execution and team will see us continue our strong growth of the past 12 months, and we will not be distracted by external nonsense and noise.”
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]