B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Fairfax Slapped With Fine Over False Domain Ad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Fairfax Slapped With Fine Over False Domain Ad
Advertising

Fairfax Slapped With Fine Over False Domain Ad

Daisy Doctor
Published on: 8th May 2018 at 12:29 PM
Daisy Doctor
Share
2 Min Read
SHARE

Fairfax Media has been handed a $15,000 fine by the Federal Court after the newspaper published a misleading advertisement for real estate company Domain.

The ad, which appeared in The Sydney Morning Herald on February 13, 2016, claimed Domain was the “#1 property app in Australia” and had “the most property listings in Sydney”.

Fairfax is being forced to cough up the $15,000 in the next 28 days.

The fine will be paid to Domain rival REA Group, which owns realestate.com.au, as Fairfax had told the court it would not publish misleading ads on February 12, 2016, the day before the ad in question appeared in The Herald.

The Domain ad in question

Speaking on the punishment, Justice Bernard Murphy said, “In publishing the print advertisement I consider Fairfax failed to act with reasonable diligence to ensure compliance with the undertaking it gave and I find that charge of contempt established.”

According to The Australian, Fairfax execs had pointed fingers at each other for running the ad during a hearing last year.

During the hearing, Domain chief editorial and marketing officer Melina Cruikshank said she had asked the ad in question be removed from the office’s share drive.

Cruikshank claimed to have phoned former editor-in-chief Darren Goodsir to confirm the ad had been removed, who had told her the paper was being assembled.

The ad then ran in the following day’s paper.

Fairfax Media currently owns 60 per cent of Domain.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Domain, Fairfax, REA
Share
Daisy Doctor
By Daisy Doctor
Follow:
Daisy Doctor was a journalist at B&T from 2017 - 2019. She is also a Social Media Manager & Podcast Host.

Latest News

Heaps Normal Launches Mobile Sound System To ‘Turn Pubs Into Stadiums’
16/07/2025
Delicious. Produce Awards Turns 20
16/07/2025
Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia
16/07/2025
Agency Scorecard: Publicis Worldwide
16/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?