Fairfax Media won 14 awards at the 2014 PANPA Advertising & Marketing Awards last night, including the coveted Consumer and Trade Campaigns of the Year, Marketing Team of the Year and Best Digital Idea or Innovation.
The PANPA Advertising & Marketing Awards recognise outstanding talent and work that is reshaping how newspapers market and sell themselves to readers, advertising and media agencies. The awards, which received more than 450 entries, were held last night in Sydney.
Fairfax Media took out the ‘Best Digital Idea or Innovation’ award for its LEGO Blockbuster campaign, which allowed audiences to customise their own LEGO character that appeared in the gutters of Fairfax Media homepages and in a personalised online LEGO movie trailer.
Fairfax Media’s first long-read campaign for South Australia Tourism Commission won the ‘Best Single Digital Advertisement for a Client’ for a new, content-driven ad product that gives audiences maximum opportunity to engage with the campaign’s content. The campaign encouraged Sydney readers to consider Adelaide for a short break.
The Sydney Morning Herald and The Age ‘Clique – Photographer’s Association’ won Consumer Campaign of the Year, while The Sydney Morning Herald and The Age’s “Weekend Compact Launch” won Trade Campaign of the Year.
Among the seven awards won by Fairfax Media’s community and regional titles, the Newcastle Herald took out ‘Best print feature/supplement/native advertising – regional’ for its work with Disability Care Australia, and the Ballarat Courier won ‘Sponsorship of the Year – Regional’ for its Run Ballarat sponsorship.
Fairfax Media’s sales and marketing teams were also recognised with awards. Fairfax’s National Trade Marketing team, headed by Chelsea Wymer won ‘Marketing Team of the Year’, while ‘Sales Team of the Year’ was awarded to Fairfax’s National Agency Sales Team. ‘Sales Person of the Year’ went to Senior Account Manager Edwina Sahhar.
“We are thrilled to be recognised with so many gongs at this year’s PANPA Advertising & Marketing Awards. To take out awards across fourteen categories demonstrates our ability to innovate, to create first in market campaigns that deliver brilliant results for our advertisers, and is testament to the depth of talent of some of our outstanding people,” Fairfax Media Commercial Director Tom Armstrong said.
Fairfax Media Director of Australian Community Media John Angilley commented: “The seven gongs we received across some of our key community and regional titles last night demonstrates our strength in advertising and marketing not only in our national and metropolitan business, but also throughout our highly regarded community and regional publications which engage and inform their loyal audiences.”